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  • Report Wellness Outcomes Depend On Effective In-App Mechanics

    Part Of The "Successful Health And Wellness Mobile Experiences" Series
    May 25, 2021 | Julie Ask

    Consumers don't achieve successful health outcomes by simply using apps to track what they eat, getting on a scale every day, or tracking their steps. Instead, mobile experiences need to do more to...

  • Report Wearables Are For Consumers — Not Doctors

    Doctors Don't Need Or Want The Data
    April 20, 2021 | Julie Ask

    Consumer wearables and the data that they generate help consumers with their own health and wellness. While physicians may occasionally rely on data from consumer wearables to find evidence of...

  • Report Assess Your Digital Insurance Capabilities

    Assessment: The Digital Insurance Strategy Playbook
    April 9, 2021 | Jeffery Williams

    For insurers, the competitive landscape continues to intensify as smartphone-enabled insurtechs and ecosystem orchestrators exploit the empowered consumer's demand for digital interactions. To keep...

  • Webinar Wearables Are For Consumers, Not Doctors

    March 30, 2021 | Julie Ask, Alessia Stewart, Paul-Julien Giraud

    We interviewed physicians, patients, consumer and medical device manufacturers, and service providers to understand the role of consumer devices and data in healthcare. We found that the role of...

  • Report Forrester Infographic: Enable The Next-Generation Workforce With The Right Technologies

    Forrester's Visual Guide To Generational Technology Preferences
    February 26, 2021 | Andrew Hewitt

    Businesses preparing for the future of work must understand the changing technology preferences among four workforce generations. Each generation comes with its unique needs to ensure an optimal...

  • Report The Forrester Guide To Equipping The Next-Gen Workforce

    Don't Let Age Define Your Workforce Enablement Strategy
    February 26, 2021 | Andrew Hewitt

    In this demographic overview, we analyze the four generations in the workplace: Generation Z, Millennials, Generation X, and Baby Boomers. As Gen Z and Millennials increasingly represent a larger...

  • Report Research Overview: Tech Titans In Healthcare, Banking, And Retail

    A Guide To Forrester's Research On The Tech Titans
    February 23, 2021 | Alyson Clarke, Arielle Trzcinski

    The "tech titans" — Amazon, Apple, Facebook, and Google — are expanding into the healthcare, banking, and retail sectors. They will look to further reorient customer expectations as they take on...

  • Report Anticipatory Experiences: The Challenges

    Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult
    January 20, 2021 | Julie Ask

    Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...

  • Report Now Tech: Virtual Healthcare Platforms, Q1 2021

    Forrester's Overview Of 28 Virtual Healthcare Platform Providers
    January 14, 2021 | Arielle Trzcinski

    Healthcare organizations (HCOs) can use virtual care (VC) to increase the capacity of existing clinical teams, improve clinical outcomes and lower medical spend for patients and members, and defend...

  • Report Grocers And C-Stores: Check Out Cashierless Technology Decision Points And Benefits

    January 7, 2021 | Scott Compton

    This research helps retail store operations and digital transformation executives evaluate the choices related to cashierless checkout technology, including scan by customer, smart carts, and...

  • Report Marketing Measurement's Higher Calling: Lead Your Firm To An Insights-Driven Future

    Vision: The Marketing Measurement And Insights Playbook
    January 5, 2021 | Tina Moffett, Jim Nail

    Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is...

  • Report The Future Of Enterprise Marketing Technology

    Vision: The Enterprise Marketing Technology Playbook
    November 25, 2020 | Joe Stanhope, Rusty Warner

    Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their...

  • Report The Path To Customer Obsession Is Paved With Enterprise Collaboration

    Vision: The Enterprise Collaboration Playbook
    October 20, 2020 | Art Schoeller

    To create and deliver profitable customer experiences (CX), businesses rely on ecosystems that bring together networks of employees, partners, and customers. Keeping these disparate groups engaged...

  • Report How To Make Sense Of Martech Mayhem

    A Reference Guide To Help Assemble Your Martech Ecosystem
    October 19, 2020 | Rusty Warner

    B2C marketers must integrate enterprise marketing technology (martech) components from multiple vendors to assemble their own unique ecosystems. Working with enterprise marketing software suite...

  • Webinar Industry Lens: Tech Titans In Healthcare

    September 11, 2020 | Fiona Swerdlow, Jeff Becker

    Join Forrester healthcare expert and senior analyst Jeff Becker for the first in our three-part "Industry Lens: Tech Titans" webinar series. Episode 1 focuses on how tech titans such as Apple,...

  • Webinar An Exec's Guide To The Internet Of Things: How To Start From Business Value

    August 6, 2020 | Frank Gillett, Paul Miller, Michele Pelino

    How does internet of things (IoT) technology fit into business strategy? A common mistake is to start with technology first. This webinar maps out how to put IoT in the context of business value...

  • Report Research Overview: Internet Of Things

    An Executive's Guide To Success With IoT
    June 26, 2020 | Frank Gillett

    Firms are using the technologies of the internet of things (IoT) to upgrade their products, transform operations, and gain new insights about real-world events throughout their ecosystems. This...

  • Webinar Marketing Innovation Requires A Moments-Based Ecosystem

    June 3, 2020 | Rusty Warner

    While customer expectations for value and relevance have changed, many organizations have failed to change their marketing approaches to meet — let alone exceed — those...

  • Report Select The Right IoT Monitoring Strategy

    Tackle The Key IoT Challenges That Stress Existing Enterprise Monitoring
    May 26, 2020 | Rich Lane

    Internet of things (IoT) monitoring isn't like standard server or cloud monitoring. IoT sensors and devices generate diverse data volumes at a rate three times that of traditional infrastructure...

  • Report Detail Your Three IoT Scenarios

    Segmenting The Application Of Internet Of Things Across Products, Assets, And Ecosystem Sources
    May 6, 2020 | Frank Gillett

    Execs can use internet of things (IoT) in three scenarios: product IoT, operations IoT, and ecosystem IoT. This report lays out the details of each scenario with subcategories for how they will...

  • Report Forrester Infographic: Differentiate Employee Experience In Smart Building Environments

    As the importance of employee experience (EX) grows, where you work matters even more. Today's workplace is undergoing a renaissance of new digitally connected technologies designed to improve...

  • Report The Top Trends For Health Insurers In 2020

    CRM And New Benefits Programs Catalyze Insurers' Shift From Being Reactive To Being Relevant
    March 20, 2020 | Arielle Trzcinski, Jeff Becker, Annalise Clayton

    Health insurers face an uphill battle in 2020: Uncertainty looms around single-payer healthcare, a surge of new entrants are competing for members, and legacy tech hampers innovation. How can...

  • Report How To Build A Moments-Based Marketing Ecosystem

    Roadmap: The Enterprise Marketing Technology Playbook
    March 18, 2020 | Rusty Warner

    The age of the customer demands customer obsession for successful, competitive differentiation. Firms must build a moments-based marketing ecosystem to orchestrate continuous engagement with...

  • Report How Google Plans To Massively Scale AI To Disrupt Healthcare

    Tech Titans In Healthcare
    March 3, 2020 | Jeff Becker, Caleb Ewald

    Google is betting big on healthcare — investing heavily to create a viable healthcare revenue stream. By injecting world-class AI into routine care delivery, Google is positioning itself to be a...

  • Report Top Retail Tech Trailblazers To Emulate In 2020

    Continuous Improvement: The Retail eCommerce Playbook
    March 3, 2020 | Brendan Witcher

    Retailers often look to competitors and other brands that are leading the way in digital transformation for inspiration and ideas on how to execute on top retail initiative investments. For the...

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