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The Retail E-Commerce Playbook For 2021

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Report Digitally Transform In-Store Experiences With Sensor-Based Technology And Analytics

    Transform In-Store Insights With The Latest Sensor-Based Approaches
    January 7, 2019 | James McCormick

    Retail stores have been living in an analytical "dark age" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in in-store...

  • Report Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives

    Hint: Beacons Aren't Always The Answer
    February 4, 2016 | Michele Pelino, Andre Kindness

    To provide differentiating, personalized experiences for customers and improved profit margins, many executives are looking to beacons. However, for infrastructure and operations (I&O)...

  • Report Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers

    Facebook Will Soon Know More About Your Customers Than You Do
    August 19, 2015 | Adam Silverman, Nate Elliott, Jeffrey Hammond

    On June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are...

  • Report Win Your Offline Mobile Moments

    Use Mobile To Break Down Channel Barriers On-Premises
    February 25, 2015 | Adam Silverman, Julie Ask

    Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

  • Report The Impact Of Beacons In Retail

    Vendors Forge Partnerships While Retailers Deploy Pilots
    August 11, 2014 | Adam Silverman

    Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...

  • Report The Emergence Of Beacons In Retail

    Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience
    March 12, 2014 | Adam Silverman

    It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...

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