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• Report Digitally Transform In-Store Experiences With Sensor-Based Technology And Analytics

  Transform In-Store Insights With The Latest Sensor-Based Approaches

  January 7, 2019 | James McCormick

  Retail stores have been living in an analytical "dark age" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in in-store...

• Report Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers

  Facebook Will Soon Know More About Your Customers Than You Do

  August 19, 2015 | Adam Silverman, Nate Elliott, Jeffrey Hammond

  On June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are...

• Report Win Your Offline Mobile Moments

  Use Mobile To Break Down Channel Barriers On-Premises

  February 25, 2015 | Adam Silverman, Julie Ask

  Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

• Report The Impact Of Beacons In Retail

  Vendors Forge Partnerships While Retailers Deploy Pilots

  August 11, 2014 | Adam Silverman

  Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...