Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Consumer Tech Stack

  Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

  April 5, 2018 | James McQuivey, PhD, Gina Fleming

  Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

• Report Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

  eBusiness Leaders Need An Android Mobile Payments Strategy

  May 1, 2017 | Brendan Miller, Jacob Morgan

  Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the...

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  Webinar Predictions: The Next Three Years In Digital Banking

  January 14, 2016 | Peter Wannemacher

  This Webinar outlines Forrester’s key predictions for digital banking in 2016 and beyond: How banking customers’ behaviors, attitudes, and expectations will change over the next three...

• Report The Top Technologies Driving The Mobile Mind Shift

  Great Mobile Moments Leverage New Mobile Technologies

  August 20, 2015 | Dan Bieler

  CIOs need to help design great mobile moments that drive revenue growth, improve the customer experience, or even transform their companies' business models. This report highlights the most...

• Report Brief: CIOs Must Add Apple To Their Business Technology Agenda For 2015

  Apple's Expanded Ambitions For And Influence In Mobile Moments Signal A Larger Role In Business Technology

  March 23, 2015 | Frank Gillett

  Why should CIOs revisit the details of Apple's 2014 product announcements? Because this time it signaled an expanded role for Apple in the mobile moments of customers and employees that will reach...

• Report The State Of Mobile Banking, 2014

  Mobile Is Becoming The Favored Channel For Many Customers

  November 24, 2014 | Stephen Walker, Peter Wannemacher

  Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone and tablet use and the steadily improving supply of mobile banking from banks in North America,...

• Report Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

  November 11, 2014 | Dane Anderson, Frederic Giron, Michael Barnes

  CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year already...

• Report Brief: Apple Pay Signals A Fundamental Shift In Secure Payments Technologies

  September 22, 2014 | Andras Cser, Denee Carrington

  During the past year, customers, US customers in particular, were rocked by revelations that hackers had stolen their credit and debit card numbers from trusted and respected retailers such as...

• Report Improve Mobile Moment Design With iOS 8

  Introducing The Top Ten Ways To Leverage Apple's New Tech

  September 22, 2014 | Julie Ask, Jeffrey Hammond, Michael Facemire

  The release of iOS 8 along with Apple's iPhone 6 series offers eBusiness professionals new opportunities to win, serve, and retain customers in their mobile moments by breaking down the walls...

• Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

  With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble

  September 9, 2014 | Frank Gillett, Julie Ask, Denee Carrington

  Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

• Report Mobile In Japan: What Marketers Need To Know

  May 20, 2014 | Thomas Husson

  While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

• Report Asia Pacific Technology Predictions: 2014

  The Ability To Embrace The Age Of The Customer Will Determine Success Or Failure

  November 18, 2013 | Dane Anderson

  The age of the customer is transforming market opportunities in Asia Pacific and will fundamentally change how firms manage technology in order to become smarter, nimbler, and more...

• Survey North American Technographics® Customer Life Cycle Survey, Q1 2013

  February 5, 2013

  Forrester conducted an online survey fielded in February 2013 of 4,549 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,549), there is 95% confidence...

• Report The State Of Retailing Online 2012: Investments In Mobile And Tablet Commerce

  September 25, 2012 | Sucharita Kodali

  Forrester partners with Shop.org annually to survey online retail executives on their adoption of various web-related technologies and the investment levels associated with those initiatives. This...

• Report Trends 2012: European Retail Banking eBusiness And Channel Strategy

  Put Digital Touchpoints At The Heart Of Your Multichannel Strategy

  April 25, 2012 | Benjamin Ensor, Auke Douwe Veenstra

  In this research, we explore what the state of the economy, new regulations, competition, and changing customer behavior mean for the priorities of eBusiness and channel strategy executives at...

• Report Ten North American Retail Banking eBusiness And Channel Strategy Trends To Watch In 2011

  Ten Areas Of Focus For The Next 12 Months

  March 17, 2011 | Brad Strothkamp

  Expect 2011 to be an exciting year in financial services, driven for the most part by the increasingly important role of eBusiness and channel strategy professionals. The rise of smartphones, the...

• Report 2010 Mobile Trends

  January 13, 2010 | Thomas Husson

  2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take place....

• Report Technographics® Survey Highlight: US Financial Activities on Mobile Phones

  North American Technographics Payments And Financial Products Online Survey, Q4 2009 (US)

  December 23, 2009 | Gina Zavradinos

  This highlight deck summarizes the key findings related to mobile banking from Forrester's North American Technographics Payments And Financial Products Online Survey, Q4 2009 (US).

• Report Technographics Survey Highlights: Q1 2007 Asia-Pacific Technographics

  December 27, 2007 | Dia Ganguly

  This highlight deck reviews the key findings from the Q1 2007 Asia Pacific Technographics® Survey. This survey covered questions given to consumers in Asia-Pacific (i.e. Japan, South Korea,...

• Report Technographics Insight: Mobile Shopping Gets A Foothold With Gen Yers And Gen Xers

  November 21, 2007 | Ted Schadler

  While only 8% of consumers have used a mobile phone to purchase products, it is none the less becoming a growing trend. With MasterCard's introduction of their PayPass and Visa's payWave,...