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  • Report Use Instagram Now

    Before The Rules Change
    April 29, 2014 | Nate Elliott

    Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than...

  • Report Fight Social Media Stagnation

    Build Trust And Advocacy With Targeted Content And Engagement Strategies
    November 11, 2010 | Augie Ray

    It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But...

  • Report Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users
    September 7, 2010 | J. P. Gownder

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

  • Report Viral Video Creative That Works

    The 2010 Viral Video WebTrack And Consumer Survey
    August 9, 2010 | Nate Elliott

    More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier. When...

  • Report Peer Influence Analysis

    Mass Influencers Are The Key To Achieving Scale In Social Media Marketing
    April 20, 2010 | Josh Bernoff, Augie Ray

    For marketers seeking the sort of reach offered by advertising, social media has posed a challenge. Based on our surveys, we now know that people in the US generate more than 500 billion online...

  • Report Social Media Is Mainstream For Online Hispanics

    March 1, 2010 | Tamara Barber

    Since we first revealed the Social Technographics® profiles of online Hispanic consumers, social media has come front and center in most consumers' lives and in those of many marketers, as well....

  • Report Tapping The Entire Online Peer Influence Pyramid

    Marketers Must Leverage The Three Tiers Of Online Peer Influence
    February 26, 2010 | Augie Ray

    There are three types of influencers in the Peer Influence Pyramid, and all three have value (and pose risks) for your brand and marketing efforts. Elite Social Broadcasters have wide reach and...

  • Report The Rising Potential Of Social Network Sites

    February 25, 2010 | Emily Riley, Josh Bernoff

    Half of US online adults are Joiners, people who interact with social networks at least once a month. Very few are decreasing the amount of time they spend on these networks. More than...

  • Report How To Sponsor Conversations The Right Way

    Leveraging Influential Endorsements Amid FTC Regulations
    February 3, 2010 | Sean Corcoran

    The Federal Trade Commission's "Guides Concerning the Use of Endorsements And Testimonials in Advertising" has been updated to regulate endorsements through blogger relationships, as well as...

  • Report Technographics® Survey Highlights: US Travel Social And Mobile Adoption

    North American Technographics Travel and Automotive Online Survey, Q4 2009 (US)
    January 28, 2010 | Ina Mitskaviets

    This highlight deck summarizes the key findings on travel-related social and mobile adoption from Forrester's North American Technographics Travel And Automotive Online Survey, Q4 2009 (US).

  • Report How The Recession Changes Social Behavior

    December 9, 2009 | Sean Corcoran

    Twenty-two percent of US online adults told us they've upped their usage of social applications and now use tools like reviews, blogs, and social networks more due to the recession. These social...

  • Report Technographics® Survey Highlights: Youth Social Media Activities

    September 21, 2009 | Ina Mitskaviets

    This highlight deck summarizes the key findings related to online activities from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the first survey highlight in...

  • Report User-Generated Video Contests

    Best Practices For Driving More Entries And Creating Viral Impact
    July 7, 2009 | Nate Elliott

    Many interactive marketers — encouraged by a string of high-profile user-generated video contests — are beginning to run online video contests of their own. These contests help marketers listen to...

  • Report How To Create A Social Application For Life Sciences Without Getting Fired

    Social Strategies That Succeed Within A Regulatory Framework
    April 20, 2009 | Josh Bernoff

    People with health problems naturally form mutually supportive communities and seek out information about drugs and treatments. And yet, because of restrictive FDA regulations, pharmaceutical and...

  • Report The Social Tools Consumers Want From Their Favorite Brands

    April 16, 2009 | Josh Bernoff, Cynthia N. Pflaum

    More than half of online tweens and teens and 42% of online adults want to see a social application from their favorite brands. For example, one in four US online adults want to see discussion...

  • Report Technographics® Insight: Word-Of-Mouth Youths Are Active Online And Comfortable With Their Mobile Devices

    March 27, 2009 | Corina Matiesanu

    This Technographics Insight looks at ‘Word of mouth’ youths in the US. It examines their online and social networking behaviors, mobile behaviors and preferred communication channels for...

  • Report Redefining Attribution In The Social Computing Era

    Comparing Channels Using The Block-And-Tackle Methodology
    March 3, 2009 | Emily Riley

    A big theme for today's interactive marketer is attributing credit for a click, engagement, or sale to the right advertisement. Until now, attribution as a technique has been linked mainly to...

  • Report Monetizing Video In Social Networks

    February 5, 2009 | Bobby Tulsiani

    Social network users are moving beyond just looking at profile pages and are actively engaging with video. To monetize video content on social networks, media product strategists must understand...

  • Report Defending Local Entertainment Coverage

    Local Franchises Have Strategic Advantages Over National Competitors
    February 5, 2009 | Barry Parr

    Events and entertainment are a strategic business for local media properties online. Local entertainment is under threat from national providers that can spread the necessary software development...

  • Report How To Reach Baby Boomers With Social Technologies

    January 23, 2009 | Jeremiah K. Owyang

    Baby Boomers aren't technology Luddites; in fact, more than 60% of them consume socially created content. You'll also find Boomers leaving their opinions on Web sites and even joining social...

  • Report Music And Social Media Should Join Forces For Effective Music Promotion

    January 20, 2009 | Sonal Gandhi

    Although there is growing codependence between music and social media, online user trends reveal that social media — especially social networks — arguably needs music more than music needs social...

  • Report Technographics® Survey Highlights: Digital Home And Wireless Online Survey, Q3 2008

    December 24, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Digital Home and Wireless Online Survey, Q3 2008.

  • Report Technographics® Insight: Understanding Trust In Customer Ratings And Reviews

    September 18, 2008 | Reineke Reitsma

    This Technographics® Insight takes a look at consumers¿ trust of online customer ratings and reviews in the US. It compares differences in attitudes and behaviors among consumers who generally...

  • Report Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters

    North American Consumer Technographics
    July 21, 2008 | Charles S. Golvin

    Three-quarters of North American adults use the Internet at least monthly — Forrester's minimum threshold to be considered actively online. Online adults today average nearly 15 hours per week...

  • Report Technographics® Survey Highlights: North American Technographics Media And Marketing Online Survey, Q2 2008

    June 23, 2008 | Ted Schadler

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media And Marketing Online Survey, Q2 2008. This deck covers online activities, blogging topics,...

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