Sorry — your search returned 0 results, so we expanded the date range to "All".
- Relevance
- Date
Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
-
Messaging Apps Play A Role Throughout The Customer Life Cycle
September 19, 2016
-
Conversations Will Change The Relationship Between Brands And Consumers
September 19, 2016
-
Messaging Apps Have High Engagement In The US And The UK
September 19, 2016
Search Results
-
Report The Future Of Messaging Apps
With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers
With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...
-
Report Brief: Mobile Messaging Apps' Usage And Engagement
A Forrester Data Snapshot
August 9, 2016 | Kyle Steinhouse, Gina FlemingSmartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...
-
Report How Do Social Apps Stack Up?
Revealing The US App Engagement Index Scores Of Social Networking And Communication Apps
December 24, 2014 | Nicole DvorakAs consumers shift the time they spend on PCs and TVs to mobile, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile advertising...
Content Type
ApplyFilters
Analyst
- James McQuivey, PhD (1)
- Thomas Husson (1)
- Xiaofeng Wang (1)