Search Results

• Report Facebook Loses Ground Among US Online Youth

  A North American Consumer Technographics® Report

  December 12, 2017 | Anjali Lai

  In the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a...

• Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (US)

  ForecastView Document

  August 22, 2017 | Brandon Verblow

  In 2016, social ad revenue in the US exceeded the combined ad revenue of Disney and Time Warner. Marketers and media executives need to understand the dynamics driving social's rise and ensure that...

• Report The Future Of Messaging Apps

  With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

  September 19, 2016 | Thomas Husson, Xiaofeng Wang, James McQuivey, PhD

  With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

• Report Brief: Mobile Messaging Apps' Usage And Engagement

  A Forrester Data Snapshot

  August 9, 2016 | Kyle Steinhouse, Gina Fleming

  Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...

• Report Brief: Facebook (Still) Dominates Teens' Social Usage

  Kids May Not Think It's Cool, But They're Using It As Much As Ever Before

  December 1, 2015 | Gina Fleming, Nate Elliott

  Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean they've...

• Report How Do Social Apps Stack Up?

  Revealing The US App Engagement Index Scores Of Social Networking And Communication Apps

  December 24, 2014 | Nicole Dvorak

  As consumers shift the time they spend on PCs and TVs to mobile, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile advertising...

• Report How Do Teens Use Social Media?

  North American Consumer Technographics®

  July 21, 2014 | Gina Fleming, Nate Elliott

  use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every day. They start using social media at a young age and continue...

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report Brief: Facebook Dominates Teens' Social Usage

  Why The Sky Isn't Falling On The World's Favorite Social Network

  June 24, 2014 | Nate Elliott, Gina Fleming

  Since Facebook's CFO admitted in 2013 that young teens were visiting the site slightly less frequently, most marketers have accepted as fact that teens are fleeing the site en masse. But that's...

• Report Use Instagram Now

  Before The Rules Change

  April 29, 2014 | Nate Elliott

  Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than...

• Report It's Time To Make Facebook Marketing Work

  June 26, 2012 | Nate Elliott

  After years of aimlessly chasing fans, it's time marketers start driving real business results from Facebook. This requires building a Facebook page that has a clear focus and offers value to...