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  • Report The Uptake And Engagement Of Social Mobile Apps In The US And The UK

    A Technographics® 360 Report: Comparing Social Networking, Messaging, Email, And Digital Video/Voice Apps
    May 13, 2016 | Nicole Dvorak

    Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review the...

  • Webinar State Of Consumers And Technology, US 2013

    Consumer Technographics®
    February 20, 2014 | Gina Fleming

    For more than 15 years, Forrester has been surveying consumers in North America to anticipate their state of technology adoption, usage, and attitudes, and we've published an overview of these...

  • Webinar The Facebook Factor For US Online Youth: What You Need To Know About Social Media Youth Marketing

    Consumer Technographics®
    December 19, 2013 | Gina Fleming

    Social media is ingrained in the lives of US consumers, and we've found this to also be true for US youth. Young consumers ages 12 to 17 in the US use social media to connect not only with their...

  • Report A Qualitative Look At Pinterest Usage In The US And UK

    A Technographics® Report: How US And UK Consumers' Usage And Perception Of Pinterest Differ
    October 4, 2013 | Lindsey Colella

    Adoption of Pinterest is showing continuous growth, particularly in the US, and companies need to understand why consumers spend time on it. This will help brands develop a successful strategy for...

  • Survey North American Technographics® Online Benchmark Survey (Part 1), 2013

    April 17, 2013

    Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

  • Report The Facebook Factor

    Quantifying The Impact Of A Facebook Fan On Brand Interactions
    April 9, 2012 | Gina Fleming

    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

  • Report Social Tools Help Pharma Marketers Build Customer Intelligence

    Why Pharma Should Integrate Social Into The Multichannel Customer View
    June 24, 2009 | Carlton A. Doty

    The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricted....

  • Report 2009 Web Site Spending Trends

    Shifting Budgets Amid Bullish Optimism
    February 26, 2009 | John Lovett

    Web site decision-makers are largely ignoring economists' warnings of troubling times as more than half are increasing spending on Web sites in 2009. According to 250 executives surveyed, some...

  • Report The Herd Effect And The Influence Of Technology On Consumer Behavior In A Crisis

    October 24, 2008 | Reineke Reitsma

    There have been tough economic times before, but those were in a different era. In the 1980s, consumers only received information via television and newspapers, which meant a certain delay in...

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