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• Report The New Mobile Mind Shift Index: Global

  Global Consumer Technographics®

  November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

  Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

• Report Gambling: Bet On Mobile Products And Services

  September 21, 2011 | Thomas Husson

  After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Report Mobile Payments Enter A Disruptive Phase

  March 31, 2011 | Thomas Husson

  The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the...