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  • Report The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
    April 5, 2018 | James McQuivey, PhD, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

  • Report Telecom Brands Are Not Connecting

    Technographics® TRUE Brand Compass: Telecom
    April 14, 2015 | James McQuivey, PhD

    Customers' dissatisfaction with telecom providers is well documented. These firms are known for frustrating customers with confusing programming bundles, poor customer service, and opaque pricing....

  • Report Cable À La Carte Pricing Creates More Problems Than It Solves

    Strict À La Carte Will Confuse Consumers And Fail To Achieve Desired Outcomes
    June 4, 2007 | James McQuivey, PhD

    In late April, FCC Chairman Kevin J. Martin trumpeted one of his favorite ideas: à la carte cable pricing, wherein consumers choose which cable channels they want rather than accepting the bundles...

  • Report The State Of US TV Service Use And Switching, 2006

    May 22, 2007 | James McQuivey, PhD

    The transition from analog to digital TV service is still underway, and telcos like Verizon and AT&T are trying to grab market share from incumbent cable and satellite providers. Which consumers...

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