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  • James McQuivey, PhD
  • Telecommunications Services
  • Customer-obsessed operating model

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Telecom Brands Are Not Connecting

    Technographics® TRUE Brand Compass: Telecom
    April 14, 2015 | James McQuivey, PhD

    Customers' dissatisfaction with telecom providers is well documented. These firms are known for frustrating customers with confusing programming bundles, poor customer service, and opaque pricing....

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