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• Report The Impact Of Emerging Technology On Digital Experiences

  How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

  February 24, 2020 | Julie Ask, Kjell Carlsson, PhD, Jeffrey Hammond

  Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their...

• Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

  Make Smart Choices Rather Than Following The Crowd

  April 18, 2019 | Julie Ask, Michael Facemire

  Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...

• Report It's Time To Make Every Web Application A Progressive Web App

  Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App

  February 12, 2019 | Michael Facemire, Ted Schadler

  The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps...