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  • Customer-obsessed operating model
  • James McQuivey, PhD
  • Branding
  • Consumer Technographics

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The Brand Experience Playbook For 2021

Create A Customer-Obsessed Brand Experience

In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

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  • Report Digital Experiences Will Drive Brand Resonance For Rental Newcomers

    Technographics® TRUE Brand Compass: Car Rental And Sharing
    July 2, 2015 | James McQuivey, PhD

    New ride-booking and car sharing services like Getaround, Lyft, Uber, and Zipcar — some of which exploit the rising sharing economy — threaten to change car ownership eventually but will have an...

  • Report Telecom Brands Are Not Connecting

    Technographics® TRUE Brand Compass: Telecom
    April 14, 2015 | James McQuivey, PhD

    Customers' dissatisfaction with telecom providers is well documented. These firms are known for frustrating customers with confusing programming bundles, poor customer service, and opaque pricing....

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