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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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Report Emotions Fuel Your Brand Energy
Forrester's Framework For Building Brand
Consumers are changing, experiences are changing, and brands must change with them. Existing brand measures are useful but insufficient in this environment of upheaval. Forrester has applied its...
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Report Predictions 2017: The Post-Digital CMO Appears
How CMOs Will Develop Their Brands, Practices, And Skill Sets Toward Customer Obsession Next Year
The arrival of 2017 will bring with it a post-digital climate in which customers feel disenfranchised and more interested in product usage than in ownership. In response to these trends, we expect...