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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How To Partner With Early-Stage Martech Providers

    The Risks And Rewards Of Working With Emerging Vendors
    July 7, 2020 | Joe Stanhope, Sarah Dawson

    Early-stage marketing technology (martech) vendors can deliver marketers unique benefits including differentiated solutions, access to new technology, and influence over future product development....

  • Report Accelerate Open Innovation Via Corporate Venture Capital

    The Do's And Don'ts Of Building A Startup Ecosystem
    December 6, 2019 | Nigel Fenwick

    Digital leaders are tasked with accelerating innovation across the enterprise. The build vs. buy decision applies to innovation as well as software. Buying innovation by investing in startups can...

  • Report Predictions 2020: New Tech

    What To Expect In VC-Backed Startup Markets In 2020
    November 1, 2019 | Carlton A. Doty, Christian Austin

    Business and technology leaders who manage tech-driven innovation and corporate venture capital (VC) funds have a difficult job scouting for opportunities across startup markets. These leaders must...

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