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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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Report The Forrester Automotive Wave™: European Websites, Q3 2018
European Auto Brands' Sites Don't Meet Customers' Evolving Expectations
August 29, 2018 | Brendan Miller, Alex CauseyMore than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how...
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Report The Forrester Automotive Wave™: US Websites, Q2 2018
The Playing Field Is Wide Open For Carmakers To Break Away
June 18, 2018 | Brendan Miller, Andrew HoganUS new auto sales surpassed 17 million vehicles in 2017 — one of the best years on record for the auto industry. Can it do better? Over 90% of US auto shoppers used manufacturers' websites to guide...