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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Report The Forrester Retail Wave™: European Mobile Apps, Q4 2018
Leading Retailers Are Raising The Bar On Functionality And User Experience
October 23, 2018 | Michelle Beeson, Alex CauseyAs mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated...
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Report The Forrester Retail Wave™: European Mobile Web, Q4 2017
Mobile Website UX Among European Retailers Must Improve
November 13, 2017 | Michelle Beeson, Alex CauseyAs mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers...
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Report The Forrester Retail Wave™: US Mobile Web, Q4 2017
The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites
October 26, 2017 | Brendan Miller, Jennifer WiseThe mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...
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