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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Developing B2B Mobile Moments

    February 10, 2015 | Dan Bieler

    "B2B doesn't mean boring to boring. Business is personal. Know thyself. Know thy customer. Innovate." This insight by GE Chief Marketing Officer Beth Comstock is particularly relevant in the mobile...

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