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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
Charts & Figures
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A 360-Degree View Of The Customer Has Eight Facets
February 4, 2021
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Personalization Requires Insights, Automation, And Engagement
February 4, 2021
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Search Results
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Webinar The State Of Chat In Retail: The Current And Future States
Consumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 113 top brands,...
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Report Research Overview: Omnichannel Requires A Buffet Of Tech Solutions
Tools And Technology: The Omnichannel Commerce Playbook
February 4, 2021 | Brendan WitcherToday's "anywhere, anytime" commerce means that digital business leaders must race to fully modernize their commerce systems while recognizing that omnichannel is far more complex than simply...
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Report Digital Go-To-Market Review: Consumer Electronics Brands, 2021
Smart Brands Prioritize Direct-To-Consumer Sales And E-Control
Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the...
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Webinar Holiday 2020 Recap: Insights And Lessons
Join Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...
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Report Make Omnichannel Real In B2B Commerce
Business Case: The B2B E-Commerce Playbook
February 1, 2021 | Joe CicmanDisruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations, and marketplaces have shortened the distance between buyers...
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Report Gauge Your Digital Store Maturity
Assessment: The Digital Store Playbook
Digital business leaders who are driving digital store transformation initiatives need a clear plan for how technology will transform the store. Plus, they need the skills to influence others in...
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Report Branded Manufacturers: Master Your Own Digital Destiny
Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy
January 29, 2021 | Michelle BeesonConsumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the...
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Playbook The Digital Store Playbook For 2021
How To Transform Your Retail Store
Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to...
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Report Now Tech: Warehouse Management Systems, Q1 2021
Forrester's Overview Of 19 Warehouse Management Systems
January 27, 2021 | George LawrieFor years, companies outsourced transportation and warehouse management by using third-party logistics services to share logistics facilities. But supply chain disruption and rapidly changing...
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Report Five Key Stakeholders Will Define Retail In The 2020s
Vision: The Retail E-Commerce Playbook
New business models and new ways of getting goods to consumers have already transformed retail. In the coming years, retailers and brands will bow to tighter scrutiny and accountability by...
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Report The Retail E-Commerce Metrics That Matter
Performance Management: The Retail E-Commerce Playbook
January 25, 2021 | Sucharita KodaliTo achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers' use...
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Report US Online Grocery Snapshot: Q1 2021
IRI Data Shows How The Pandemic Has Shaped Online Grocery
January 20, 2021 | Sucharita KodaliDigital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it's still unclear how much of that behavior...
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Report Five Practices To Succeed With Your Retail E-Commerce Strategy
Processes: The Retail E-Commerce Playbook
January 15, 2021 | Sucharita KodaliRetail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...
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Report Grocers And C-Stores: Check Out Cashierless Technology Decision Points And Benefits
January 7, 2021 | Scott ComptonThis research helps retail store operations and digital transformation executives evaluate the choices related to cashierless checkout technology, including scan by customer, smart carts, and...
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Report The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE
Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive
January 5, 2021 | Emily PfeifferCommerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations....
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Report The Five Key Success Factors Of Every Digital Business
Strategic Plan: The Retail E-Commerce Playbook
January 4, 2021 | Sucharita KodaliSuccessful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...
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Playbook The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Report Betting On Bots For Grocery E-Commerce
What You Need To Know About Automated Microfulfillment Solutions For Grocery E-Commerce
December 28, 2020 | Scott ComptonGrocery store operations and digital execs are evaluating and investing in innovative, automated technology to scale to growing consumer demand for fast fulfillment options of online orders. In...
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Report The State Of The US Grocery Shopper — COVID-19
US Grocery Shopper Behaviors In The New Normal
Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially...
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Report US Grocery: Digital Best Practices
As e-commerce grocery orders surge, online grocers must cultivate lifetime value and loyalty from new customers. We expect North American grocery retail sales to grow 7.6% in 2020 and increase...
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Webinar Buy Now, Pay Later: Understanding The Latest Hot Topic In Retail Payments
Within the past few years, the deferred payments market — a broad category covering installments, "buy now, pay later," Pay in 4, point-of-sale financing, and alternative lending — has...
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Report New Tech: Deferred Payment Providers, Q4 2020
Forrester's Landscape Overview Of 29 Providers
December 11, 2020 | Lily VaronDeferred payment solutions — a broad category covering installments; "buy now, pay later"; "pay in four"; point-of-sale financing; and alternative lending — promise merchants a boost in conversion...
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Report Now Tech: Commerce Services, Q4 2020
Forrester's Overview Of 35 Commerce Service Providers
December 9, 2020 | Ted SchadlerCommerce service providers are the orchestrators of the software, data, and strategy you need to deliver great omnichannel commerce experiences. They should offer you skills for commerce...
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Report Building The Business Case For Omnichannel Commerce
Business Case: The Omnichannel Commerce Playbook
December 7, 2020 | Brendan WitcherDigital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...
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Webinar Retailers: Optimize Your Post-Purchase Experience To Delight And Win Customers
November 19, 2020 | Emily Pfeiffer, Brandon ShaikRetailers and brands often miss the opportunity to create excellent experiences for their customers even after capturing an order. Unlike with regular marketing emails, customers are much more...
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