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The Retail E-Commerce Playbook For 2021

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Report Digitally Impacted Retail Sales In 2018: Still Only Half Of Retail

    Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)
    March 26, 2018 | Sucharita Kodali

    Half of US retail sales are now digitally impacted. Forrester expects this figure to grow to 58% by 2022. While mobile and omnichannel adoption influence digital impact, industries like grocery...

  • Report Sector Spotlight: Grocery

    How Consumers Shop For Groceries Online
    March 14, 2018 | Ananda Chakravarty

    Digital grocery has been a fuzzy space for retail grocers. Grocers are asking, "Are consumers adopting online grocery shopping? Which consumers are shopping for groceries online? What role does it...

  • Report Who Buys Groceries Online And Why

    February 12, 2010 | Sucharita Kodali

    Web grocery continues to be a low-penetration retail category online. Less than 10% of US online adults have purchased groceries online, but those who are doing so are valuable consumers: US online...

  • Report How To Increase Grocery Sales In A Grim Economy

    Grocers Must Target Price-Sensitive, High-Spending Online Grocery Shoppers
    November 6, 2008 | Victoria Bracewell Lewis, Lauriane Camus

    Retailers must face facts: In this time of economic downturn, cash-strapped consumers across Europe and North America will increasingly shop around for bargains. Online grocery shoppers are high...

  • Report Technographics® Insight: European Online Grocery Shopping

    November 26, 2007 | Reineke Reitsma

    Online grocery shopping struggles to reach a broader audience, with only 3% of online consumers buying groceries online in 2007 compared to 2% in 2002. The UK leads in uptake and represents 56% of...

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