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  • Report Investment Management Apps Are Failing Mainstream, Younger US Investors

    Incumbents Risk Losing Millennial Investors Over Lack Of Comprehensive Financial Guidance In Mobile Offerings
    December 26, 2017 | Davis Janowski

    Many traditional investment management firms have felt little pressure to develop their mobile apps to include holistic advice features. This makes sense to a point: Incumbent firms' best clients...

  • Report Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand

    Switch From Brand Obsession To Customer Obsession
    September 28, 2017 | Michelle Beeson

    Luxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader...

  • Report Millennials Want Financial Advice, With Or Without Humans

    Across Most Developed Markets, Millennials Crave Advice, Yet They Trust Algorithms Almost As Much As Humans
    August 30, 2017 | Peter Wannemacher, Davis Janowski

    Millennials are now the largest generation in the workforce across most developed markets. As their finances become more complex, Millennials are developing a healthy appetite for advice on money...

  • Report Luxury Brands Must Chase Digitally Savvy Global Luxury Shoppers

    To Win In The Age Of The Customer, Obsess About Your Luxury Goods Consumer
    August 29, 2017 | Michelle Beeson

    Luxury consumers are highly digitally savvy, even more so than mainstream consumers. But many luxury brands have missed the memo. They need to quickly do much more to meet, let alone exceed, their...

  • Report Adopt An App+ Strategy

    April 11, 2017 | Julie Ask, Michael Facemire

    Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of...

  • Report Understanding The Chinese Luxury Shopper

    ForecastView Document
    March 20, 2017 | Michael O'Grady

    Chinese average household incomes are up to 10 times lower than those of Western Europe or North America, yet one-third of the world's luxury spend comes from China. This report explores this...

  • Report Banking On Millennials: It's Not All About Mobile

    February 16, 2017 | Alyson Clarke, Gina Fleming

    To win the hearts and minds of US Millennials, banks need to gain a deeper understanding of their financial needs and behaviors. In some ways, this generation is the same as older generations were...

  • Report Australian Consumers' Financial Behaviors

    Asia Pacific Consumer Technographics®
    January 24, 2017 | Reineke Reitsma

    Many Australian online adults spend little time and energy on their personal finances, showing limited interest in them. But consumers now expect firms to anticipate their needs and offer what...

  • Report (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

    October 18, 2016 | Nick Barber

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

  • Report What Different Investor Segments Really Want

    Understanding US Investor Segments Through The Media They Consume
    March 19, 2015 | Bill Doyle

    Forrester segments investors based on two dimensions: investable assets and self-directedness. The combination yields nine discrete investor segments. Among other distinct characteristics, the...

  • Report Segmenting US Investors, 2015

    Forrester's Segmentation Combines Self-Directedness And Investable Assets
    March 2, 2015 | Bill Doyle

    The new power of consumers means that a focus on the customer now matters more than any other strategic imperative. Customer segmentation allows firms to systematically understand and serve their...

  • Report Mobile Commerce Is Poised To Take Off In India

    The Growth Of Online Shopping On Feature Phones, Smartphones, And Tablets Will Catalyze The Growth Of Mobile Commerce In India
    July 21, 2014 | Katyayan Gupta

    The number of smartphone and tablet owners in India will double by 2017 as mobile devices increasingly become extensions of consumers' lifestyles. A host of macro factors, such as the emergence of...

  • Report Demands For Effortless Service Must Influence Your Customer Strategy

    June 10, 2014 | Kate Leggett

    Consumers of all generations demand effortless service. They want to use self-service communication channels to quickly get answers to their questions; move between communication channels during a...

  • Report US Retail Segmentation: Gen Y Online Shoppers

    Using Forrester Technographics® To Profile Generation Y Online Shoppers In The US
    May 19, 2014 | Martin Gill, Sucharita Kodali, Douglas Roberge

    In the US, Gen Y is a digitally savvy segment that frequently buys online through a number of touchpoints and will continue to be a core segment for US online retailers for years to come. eBusiness...

  • Report Community Speaks: A Look Into Consumers' 2012 Holiday Season Shopping Habits

    A Forrester Technographics Digital Consumer Community Report
    February 13, 2013 | Lindsey Colella

    In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...

  • Report Global Financial Behaviors, 2012

    Global Consumer Technographics®
    January 28, 2013 | Gina Fleming

    There are significant differences in the way that people access and manage their finances globally. Online banking is common among online consumers in the US, Europe, and metropolitan areas in Asia...

  • Report Gauge Your Product's eReadiness In Asia Pacific

    How To Measure eReadiness, Demonstrated With Financial Services
    October 3, 2008 | Dia Ganguly

    Technology readiness, cultural readiness, and supplier readiness, together with the level of current adoption, determine the future uptake of online activities in a local market. Our eReadiness...

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