Search Results

• Report Gauge Your Digital Store Maturity

  Assessment: The Digital Store Playbook

  January 29, 2021 | Emily Pfeiffer, Madeline Cyr

  Digital business leaders who are driving digital store transformation initiatives need a clear plan for how technology will transform the store. Plus, they need the skills to influence others in...

• Report The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE

  Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive

  January 5, 2021 | Emily Pfeiffer

  Commerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations....

• 

  Webinar Retailers: Optimize Your Post-Purchase Experience To Delight And Win Customers

  November 19, 2020 | Emily Pfeiffer, Brandon Shaik

  Retailers and brands often miss the opportunity to create excellent experiences for their customers even after capturing an order. Unlike with regular marketing emails, customers are much more...

• 

  Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Blocking And Tackling (Part 2 of 2)

  October 23, 2020 | Sucharita Kodali, Emily Pfeiffer, Brendan Witcher

  Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...

• 

  Webinar Where The Grocery Industry Goes Next: Digital Transformation And Store Operations (Part 1 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Emily Pfeiffer

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

• 

  Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Strategic Issues (Part 1 of 2)

  October 23, 2020 | Sucharita Kodali, Michael O'Grady, Joanna O'Connell

  Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...

• 

  Webinar Retail This Week, Part 11

  August 28, 2020 | Fiona Swerdlow, Emily Pfeiffer

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

• 

  Webinar The Key Points You Don't Want To Miss From The 2020 B2B And B2C Commerce Forrester Wave™ Evaluations

  July 23, 2020 | Emily Pfeiffer, Joe Cicman

  Commerce technology is changing, and our evaluations of the most significant vendors in the space bring to light key findings about it. Forrester published two Forrester Wave evaluations of...

• 

  Webinar Launch Your Drop-Ship Program To Accelerate Profitable Sales

  July 8, 2020 | Emily Pfeiffer

  Drop shipping provides unique benefits to both retailers and suppliers. Learn how to tune your tech to enable new sales or supply channels and avoid common pitfalls of drop-ship programs. Key...

• Report The Definitive Drop-Ship Guide For Brands And Retailers

  Find Your Technology Partners To Enable Successful Drop-Ship Selling

  June 1, 2020 | Emily Pfeiffer, Sucharita Kodali

  Retailers and brands know that shoppers value comprehensive and trustworthy product selections online. They also know drop-ship solutions provide them with bigger assortments and margins. For...

• Report The Forrester Wave™: B2B Commerce Suites, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Joe Cicman, Emily Pfeiffer

  In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite,...

• Report The Forrester Wave™: B2C Commerce Suites, Q2 2020

  The 10 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Emily Pfeiffer, Joe Cicman

  In our 31-criterion evaluation of B2C commerce suites providers, we identified the 10 most significant ones — Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce,...

• Report Now Tech: B2C Commerce Suites, Q1 2020

  Tools And Technology: The Retail eCommerce Playbook

  February 6, 2020 | Emily Pfeiffer

  You can use B2C commerce suites to increase revenue, improve efficiency, and unite business functions. But to realize these benefits, you'll first have to select from a diverse set of vendors that...

• Report Redefining The Three Commerce Technology Models For Today's Business Requirements

  November 22, 2019 | Emily Pfeiffer, George Lawrie, Joe Cicman

  The original on-premises, limited, legacy commerce suites and platforms are being reborn, creating open architecture to allow commerce businesses to implement only and exactly what they need to...