Skip to main content
311 results in Everything
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • B2C Marketing
  • Enterprise Mobility
  • Consumer Technographics

Featured content

The Employee Experience Playbook For 2021

Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

Employee experience (EX) continues to gain momentum as the evidence for its impact on business outcomes mounts. But EX is still early in its evolution as a practice, leaving EX leaders with...

Search Results

  • Report The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
    November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
    October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Australian Consumer Tech Stack

    Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The European Consumer Tech Stack

    Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
    April 5, 2018 | James McQuivey, PhD, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®
    January 25, 2016 | Gina Fleming

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • Report Keeping Score Of US Smartphone Usage During The 2015 Super Bowl Event

    A Technographics® 360 Report: Using Behavioral Tracking, Social Listening, And Online Community Data
    April 15, 2015 | Kristopher Arcand, Nicole Dvorak

    The 2015 Super Bowl had 114 million viewers, making it the most watched television event in US history. This unprecedented level of viewership presents B2C marketing professionals with many...

  • Report The US Consumer Tablet Landscape

    North American Consumer Technographics®
    September 3, 2014 | Gina Fleming

    Consumer uptake of tablets continues to climb. In 2013, one-third of US online adults reported using a tablet; in 2014, this figure has grown, with the largest increase in usage coming from older...

  • Report The State Of Consumers And Technology: Benchmark 2013, China

    China Consumer Technographics®
    August 4, 2014 | Reineke Reitsma

    This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

  • Report The Increasing Sophistication Of The European Digital Home

    European Consumer Technographics®
    June 26, 2014 | Reineke Reitsma

    The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

  • Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • Report Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    May 12, 2014 | Roxana Strohmenger, Anjali Lai

    Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...

  • Report The Worldwide Tablet Forecast

    A ForecastView Report
    June 13, 2013 | Michael O'Grady, Vikram Sehgal

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

  • Report Don't Confuse Tablet And Mobile Marketing

    Contextual Marketing Demands A Unique Approach To Tablets
    May 22, 2013 | Thomas Husson

    Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used...

  • Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®
    March 13, 2013 | Reineke Reitsma

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

  • Report The European Tablet Landscape

    A Technographics® Data Essentials Document
    February 21, 2013 | Thomas Husson, Reineke Reitsma

    2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further...

  • Report Global PC And Broadband Penetration

    A Technographics® Global Overview Document
    June 12, 2012 | Gina Fleming

    The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

  • Report Mobile Marketing: Not The Same On Tablets As On Smartphones

    March 28, 2012 | Elizabeth Shaw

    Effective mobile marketing begins with understanding how consumers use the two main types of mobile devices that can deliver rich marketing experiences: smartphones and tablets. This short report...

  • Report Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists
    February 13, 2012 | J. P. Gownder

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

  • Report Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile
    December 15, 2011 | Thomas Husson

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....

  • Report Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late
    November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

  • Report iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
    November 22, 2011 | Thomas Husson, Charles S. Golvin

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

  • Report US Marketers: Stay Ahead Of 2D Bar Code Adoption

    Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use
    November 14, 2011 | Melissa Parrish

    The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime,...

  • Report The Global Mainstreaming Of Smartphones

    Understanding Global Smartphone Adoption Today And Tomorrow
    September 15, 2011 | Charles S. Golvin, Thomas Husson

    In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone...