Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Australian Consumer Tech Stack

  Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

  October 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Consumer Tech Stack

  Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

  April 5, 2018 | James McQuivey, PhD, Gina Fleming

  Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

• Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

  Global Consumer Technographics®

  October 6, 2017 | Anjali Lai

  Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

• Report The State Of Consumers And Technology: Benchmark 2015, Canada

  North American Consumer Technographics®

  January 25, 2016 | Gina Fleming

  This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

• Report Keeping Score Of US Smartphone Usage During The 2015 Super Bowl Event

  A Technographics® 360 Report: Using Behavioral Tracking, Social Listening, And Online Community Data

  April 15, 2015 | Kristopher Arcand, Nicole Dvorak

  The 2015 Super Bowl had 114 million viewers, making it the most watched television event in US history. This unprecedented level of viewership presents B2C marketing professionals with many...

• Report The US Consumer Tablet Landscape

  North American Consumer Technographics®

  September 3, 2014 | Gina Fleming

  Consumer uptake of tablets continues to climb. In 2013, one-third of US online adults reported using a tablet; in 2014, this figure has grown, with the largest increase in usage coming from older...

• Report The State Of Consumers And Technology: Benchmark 2013, China

  China Consumer Technographics®

  August 4, 2014 | Reineke Reitsma

  This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

• Report The Increasing Sophistication Of The European Digital Home

  European Consumer Technographics®

  June 26, 2014 | Reineke Reitsma

  The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

• Report The State Of Consumers And Technology: Benchmark 2013, Europe

  European Consumer Technographics®

  May 19, 2014 | Reineke Reitsma

  This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

• Report Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone

  A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

  May 12, 2014 | Roxana Strohmenger, Anjali Lai

  Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...

• Report The Worldwide Tablet Forecast

  A ForecastView Report

  June 13, 2013 | Michael O'Grady, Vikram Sehgal

  Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

• Report Don't Confuse Tablet And Mobile Marketing

  Contextual Marketing Demands A Unique Approach To Tablets

  May 22, 2013 | Thomas Husson

  Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used...

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

  Asia Pacific Technographics®

  March 13, 2013 | Reineke Reitsma

  For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Report The European Tablet Landscape

  A Technographics® Data Essentials Document

  February 21, 2013 | Thomas Husson, Reineke Reitsma

  2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further...

• Report Global PC And Broadband Penetration

  A Technographics® Global Overview Document

  June 12, 2012 | Gina Fleming

  The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

• Report Mobile Marketing: Not The Same On Tablets As On Smartphones

  March 28, 2012 | Elizabeth Shaw

  Effective mobile marketing begins with understanding how consumers use the two main types of mobile devices that can deliver rich marketing experiences: smartphones and tablets. This short report...

• Report Pricing As A Strategic Competency

  Why Price Needs To Become More Than Just A Number For Product Strategists

  February 13, 2012 | J. P. Gownder

  Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

• Report Western European Mobile Forecast, 2011 To 2016

  Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

  December 15, 2011 | Thomas Husson

  The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....

• Report Microsoft's Shrinking Window For Tablets

  Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

  November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

  Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Report iPhone 4S Cements Apple's Product Strategy Leadership Position

  Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

  November 22, 2011 | Thomas Husson, Charles S. Golvin

  Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

• Report US Marketers: Stay Ahead Of 2D Bar Code Adoption

  Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use

  November 14, 2011 | Melissa Parrish

  The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime,...

• Report The Global Mainstreaming Of Smartphones

  Understanding Global Smartphone Adoption Today And Tomorrow

  September 15, 2011 | Charles S. Golvin, Thomas Husson

  In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone...