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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Now Tech: Social Listening Platforms, Q3 2020
Forrester's Overview Of 25 Social Listening Platform Providers
July 9, 2020 | Jessica LiuYou can use social listening platforms (SLPs) to measure brands' social media efforts, conduct market research, and propel product innovation. But to realize these benefits, you'll first have to...
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Report Weigh The Pros And Cons Of 11 Emerging Marketing Channels
May 11, 2020 | Collin Colburn, David NovitzkyEmerging channels provide value to consumers and opportunities for marketers, but which ones should marketers invest in? This report looks at eleven channels, but before spending money on any of...
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