Search Results

• Report Chief Data Officers: Invest In Your Data Sharing Programs Now

  With B2B Data Sharing, Benefits Are Greater Than The Sum Of Its Parts

  March 11, 2021 | Jennifer Belissent, PhD

  Data sharing is on the rise: 35% of data and analytics decision-makers using external data sources share or exchange data with suppliers and partners. But it doesn't come easily for everyone. To...

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  Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

  March 11, 2021 | Boris Evelson, Mike Gualtieri, Cinny Little

  Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

• Report Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

  Advanced Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Boris Evelson, Cinny Little

  Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses and gaps in any one of the competencies —...

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  Playbook The Insights-Driven Business Playbook

  Build An Insights-Driven Business

  Harnessing and applying data and analytics at every opportunity to differentiate your products and customer experiences is fast becoming a prerequisite for success. But setting up the technology...

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Build An Insights-Driven Business

  The Executive Overview Of The Insights-Driven Business Playbook

  December 9, 2020 | Srividya Sridharan, Gene Leganza

  In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

• Report Now Tech: Predictive Analytics And Machine Learning In China, Q3 2020

  Forrester's Overview Of 35 PAML Providers

  July 24, 2020 | Danny Mu, Charlie Dai

  You can use predictive analytics and machine learning (PAML) solutions in China to automate machine learning model development, free data scientists from tedious tasks, and ensure model...

• Report Benchmark Your COVID-19 Digital Strategy

  The Technologies That Are Working And Not Working During The Pandemic

  June 9, 2020 | Jeff Becker

  Healthcare organizations (HCOs) are racing to implement technologies that scale hospital capacity and support patients and care providers during the COVID-19 pandemic. Best practices are emerging...

• Report Case Study: DBS Bank Enables An Insights-Driven Organization With An Enterprise Data Platform

  June 8, 2020 | Achim Granzen

  Global banks are facing increasing competition from digital-only banks. In Asia, digital banks are already operational and have turned up the competitive heat. To maintain its position as a leading...

• Report Research Overview: Artificial Intelligence

  A Guide To Navigating Our AI Technology Research Portfolio

  May 20, 2020 | Srividya Sridharan

  Many AI technologies can help enterprises engage customers, augment employees' intelligence, and operate efficiently. This overview for CIOs provides a collection of and guide to Forrester's most...

• Report Build A Maturity-Based Business Case For Insights-Driven Investments

  The Business Case Report In The Insights-Driven Business Playbook

  May 18, 2020 | Boris Evelson

  Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant...

• Report Case Study: Singapore Airlines Lands Operational Excellence With Systems Of Insight

  A Leading Airline Pragmatically Combined Data And Analytics For Real-Time Intelligent Airline Operations

  March 11, 2020 | Danny Mu, Frederic Giron

  Despite extensive computerization, airline operations command centers still deal with siloed data and manual processes that create latency, resulting in a poor customer experience (CX) and...

• Report Organizational Intangibles Will Make Or Break Your Data And Analytics Practice

  Vision: The Insights-Driven Business Playbook

  February 28, 2020 | Brandon Purcell, Srividya Sridharan, Gene Leganza

  Wondering why your insights-driven transformation is not taking off despite the right investments in technology? You're not focusing enough on the intangibles that drive this transformation...

• Report Data Literacy: What Is It, And Why Do Executive Teams Need To Care?

  Leveraging Data To Achieve Maximum Business Benefit Requires More Than Technology Tools

  February 14, 2020 | Martha Bennett

  Insights-driven organizations require the capacity to produce and analyze context-relevant data to make the right decisions at the right times. However, the access to and quality of data alone is...

• Report Case Study: Tech-Driven Innovations Transform Global Shipping

  OOCL Transformed The Shipping Industry With AI, IoT, And Blockchain

  January 27, 2020 | Guannan Lu, Danny Mu

  Global shipping is sailing into the stiff headwinds of a challenging macroeconomic environment. Combining algorithms with atoms will generate new opportunities in this capital-heavy industry....

• Report Research Overview: Data, Analytics, And Insights

  Beginner Level: Technology Practices For Insights-Driven Businesses

  January 27, 2020 | Srividya Sridharan, Gene Leganza

  There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals...

• Report Data Literacy Matters: The Writing's On The Wall

  Beginner Level: Strategy Practices For Insights-Driven Businesses

  January 8, 2020 | Jennifer Belissent, PhD

  The need to become insights driven is universally recognized: 90% of data and analytics decision makers see increasing the use of data insights in business decision making as a priority. At the...

• Report Predictions 2020: Artificial Intelligence

  It's Time To Turn The Artificial Into Reality (Checks)

  October 30, 2019 | Srividya Sridharan, Mike Gualtieri, J. P. Gownder

  The urgency to reap the benefits of AI is real. As is the opportunity. Companies are seeking tangible value via cost savings, revenue growth, new products, or customer experiences. But there is no...

• Report Forrester Infographic: Top Performers Appoint Data Insights Leaders

  September 13, 2019 | Jennifer Belissent, PhD

  Today's insights-driven organizations need strong leadership. Good news: After hovering around 50% for the past few years, chief data officer (CDO) appointments jumped to 58% in 2019 — and were...

• Report How To Achieve The Healthcare Quadruple Aim With Artificial Intelligence

  Strategies For Success Today And Beyond

  April 30, 2019 | Arielle Trzcinski, Kjell Carlsson, PhD, Jeff Becker

  When healthcare organizations (HCOs) deploy AI effectively, it enables them to achieve the Quadruple Aim. HCOs still face challenges executing on their AI strategies; however, many have seen early...