Search Results

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Determine Your Data's Worth: Data Plus Use Equals Value

  Intermediate Level: Strategy Practices For Insights-Driven Businesses

  January 4, 2021 | Jennifer Belissent, PhD

  As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

• Report Build An Insights-Driven Business

  The Executive Overview Of The Insights-Driven Business Playbook

  December 9, 2020 | Srividya Sridharan, Gene Leganza

  In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  Europe-Friendly Start Time

  October 28, 2020 | Laura Koetzle, Martin Gill, Martha Bennett

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

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  Playbook The Insights-Driven Business Playbook

  Build An Insights-Driven Business

  Harnessing and applying data and analytics at every opportunity to differentiate your products and customer experiences is fast becoming a prerequisite for success. But setting up the technology...

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  Webinar Follow The Food Industry’s Recipe For Insights-Driven Transformation

  September 9, 2020 | Jennifer Belissent, PhD

  Shifting consumer preferences, climate change, overproduction, and unsustainable levels of waste add up to a food system ripe for radical transformation. Leaders at firms in every stage of food...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

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  Webinar The Culture Of An Organization Defines Its Innovation Capabilities

  June 10, 2020 | Dan Bieler, Ash Mukherjee

  Far from being a soft issue, culture is the toughest nut to crack. Corporate culture matters because it provides the framework for what innovation objectives employees and managers prioritize and...

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  Webinar The 5G Opportunity In The Retail Sector

  May 28, 2020 | Dan Bieler, Xiaofeng Wang, George Lawrie

  The retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer...

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  Webinar The 5G Opportunity In Financial Services

  May 27, 2020 | Dan Bieler, Jost Hoppermann, Meng Liu

  5G will become a general-purpose technology for financial services firms, and it will provide new possibilities to create, store, and protect value; to move money; and to access credit. This...

• Report Build A Maturity-Based Business Case For Insights-Driven Investments

  The Business Case Report In The Insights-Driven Business Playbook

  May 18, 2020 | Boris Evelson

  Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant...

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  Webinar Boost Retail Revenue, Margin, And Customer Satisfaction With Integrated Retail Planning And Execution Applications

  Use The Forrester Wave™

  April 14, 2020 | George Lawrie

  Get technology on your side to scale your merchants’ and planners’ insights. Use the Forrester Wave to determine which vendors can best help you to win, serve, and retain customers...

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  Webinar Forrester's Guide To Vendor Localization Strategy In China

  April 14, 2020 | Charlie Dai, Danny Mu, Xiaofeng Wang

  The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies...

• Report Data Commercialization: A CIO's Guide To Taking Data To Market

  Advanced Level: Strategy Practices For Insights-Driven Businesses

  March 27, 2020 | Jennifer Belissent, PhD

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• Report Organizational Intangibles Will Make Or Break Your Data And Analytics Practice

  Vision: The Insights-Driven Business Playbook

  February 28, 2020 | Brandon Purcell, Srividya Sridharan, Gene Leganza

  Wondering why your insights-driven transformation is not taking off despite the right investments in technology? You're not focusing enough on the intangibles that drive this transformation...

• Report Research Overview: Data, Analytics, And Insights

  Beginner Level: Technology Practices For Insights-Driven Businesses

  January 27, 2020 | Srividya Sridharan, Gene Leganza

  There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals...

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  Webinar AI Predictions 2020

  A Conversation With The Analysts Who Made Them

  January 27, 2020 | Srividya Sridharan, Mike Gualtieri, Ian Jacobs

  The artificial intelligence (AI) zeitgeist today is filled with grand vision, pragmatism, hope, fear, success, failure, and everything in between. As with any megatrend, AI has captured the...

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  Webinar Forrester Event Roundup: CES 2020 And What It Means For Your Business

  January 23, 2020 | Nigel Fenwick, Frank Gillett, Paul Miller

  CES is the premier consumer technology event on the calendar. In recent years, CES has morphed into a broad tech innovation conference with an ever-increasing number of connected products using the...

• Report Data Literacy Matters: The Writing's On The Wall

  Beginner Level: Strategy Practices For Insights-Driven Businesses

  January 8, 2020 | Jennifer Belissent, PhD

  The need to become insights driven is universally recognized: 90% of data and analytics decision makers see increasing the use of data insights in business decision making as a priority. At the...

• Report Forrester Infographic: The Insights-Driven Business Responsibility Matrix

  Maturity, Company Size, And Diversification Dictate Roles And Responsibilities

  January 7, 2020 | Boris Evelson

  Everyone's job is no one's job — which is why you need a clear responsibility and ownership matrix, especially for data and analytics roles and responsibilities within a company. The...

• Report The Forrester Wave™: Industrial IoT Software Platforms In China, Q4 2019

  The Seven Providers That Matter Most And How They Stack Up

  November 25, 2019 | Danny Mu, Charlie Dai

  In our 26-criterion evaluation of industrial internet of things (IIoT) software platform providers in China, we identified the seven most significant ones — CASICloud, Haier COSMOPlat, Huawei,...

• Report The Forrester Wave™: AI Consultancies In Asia Pacific, Q3 2019

  The 10 Providers That Matter Most And How They Stack Up

  September 16, 2019 | Achim Granzen

  In our 24-criterion evaluation of AI consultancies in Asia Pacific, we identified the 10 most significant ones — Absolutdata, Accenture, Cognizant, Deloitte, EY, IBM, KPMG, NEC, PwC, and Tech...

• Report Forrester Infographic: Top Performers Appoint Data Insights Leaders

  September 13, 2019 | Jennifer Belissent, PhD

  Today's insights-driven organizations need strong leadership. Good news: After hovering around 50% for the past few years, chief data officer (CDO) appointments jumped to 58% in 2019 — and were...

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  Webinar Agility Is Not Enough — To Grow Explosively, You Must Be Adaptive

  June 11, 2019 | Brian Hopkins, Bobby Cameron

  Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between...

• Report Improve The Human Condition To Drive Your Healthcare Innovation

  Opportunities Extend Beyond Pure Healthcare And Include Your Own Employees

  June 10, 2019 | James Staten

  All your innovation investments and efforts should be driven by customer experience (CX) insights. For nearly every industry, a key aspect of this is the challenges customers face in their everyday...