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  • Report The Forrester Wave™: Streaming Analytics, Q2 2021

    The 14 Providers That Matter Most And How They Stack Up
    June 7, 2021 | Mike Gualtieri

    In our 22-criterion evaluation of streaming analytics providers, we identified the 14 most significant ones — Amazon Web Services, Cloudera, Confluent, EsperTech, Google, Hazelcast, IBM, Impetus,...

  • Webinar The Three Change Agent Personas You Need To Drive More Decision-Making From Data

    April 21, 2021 | Cinny Little

    The ever-changing technology landscape — data lakes, AI, augmented analytics — broaden insights pros’ ability to drive more actions that matter. Yet, that’s not happening as...

  • Report Now Tech: Augmented BI Platforms, Q2 2021

    Forrester's Overview Of 40 Augmented BI Platform Providers
    April 14, 2021 | Boris Evelson

    You can use business intelligence (BI) platforms augmented with AI functionality — augmented BI — to turn raw data into meaningful signals and then turn those signals into actionable insights to...

  • Report Now Tech: Streaming Data Platforms, Q2 2021

    Forrester's Overview Of 34 Streaming Data Platform Providers
    April 7, 2021 | Mike Gualtieri

    You can use streaming data platforms to create a faster digital enterprise. Streaming data platforms achieve this by instantly delivering data from one-to-many applications, analyzing data in real...

  • Report The State Of Customer Analytics 2020

    Landscape: The Customer Analytics Playbook
    March 11, 2021 | Brandon Purcell

    In this annual report update, we share key data so customer insights (CI) pros can benchmark to plan their capabilities. Compared with our 2019 benchmarks, we see firms adopting more analytical...

  • Report The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2021

    Sixteen Technologies Underpin Digital Intelligence
    March 2, 2021 | James McCormick

    Digital intelligence (DI) practices are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and...

  • Report Deploy These Three Change Agent Personas To Drive More Decision-Making From Data

    Intermediate Level: People Practices For Insights-Driven Businesses
    February 26, 2021 | Cinny Little

    Customer insights (CI) pros, along with all business and operations areas, struggle to drive more decision-making that matters from data and insights. To remain competitive, firms must accelerate...

  • Report Now Tech: Data Governance Solutions, Q1 2021

    Forrester's Overview Of 23 Data Governance Solution Providers
    February 8, 2021 | Jennifer Belissent, PhD

    You can use data governance solutions to improve trust through consistent data definitions and quality requirements; ensure data security, regulatory compliance, and ethical use; and ultimately...

  • Report Monetize Data Strategically: Prioritize Data And Analytics Initiatives

    Intermediate Level: Process Practices For Insights-Driven Businesses
    December 23, 2020 | Jennifer Belissent, PhD

    Everyone wants to monetize their data, but the growing stream of data and analytics requests overwhelms insights teams. In a recent Forrester inquiry, a client asked, "Is a dollar of cost savings...

  • Report The Forrester Wave™: Location Intelligence Platforms, Q2 2020

    The Nine Providers That Matter Most And How They Stack Up
    June 23, 2020 | James McCormick

    In our 30-criterion evaluation of location intelligence platform providers, we identified the nine most significant ones — CARTO, Esri, Google, Hexagon, MapLarge, Microsoft, Oracle, Salesforce, and...

  • Webinar Struggling To Find Value In Data? Insights Service Providers Deliver Business Value — And Build Culture And Capacity

    June 15, 2020 | Jennifer Belissent, PhD

    Firms make fewer than 50% of their decisions based on quantitative information as opposed to gut feeling, experience, or opinion. And, that doesn’t seem to change. Turning data into insights...

  • Report Build A Data Literacy Curriculum Of ACES

    Increase Awareness, Deepen Comprehension, Expand Expertise, And Enable Scale To Deliver True Data Literacy
    February 14, 2020 | Jennifer Belissent, PhD

    This is a companion report to "Data Literacy Matters: The Writing's On The Wall," which establishes the four goals of a data literacy program: awareness, comprehension, expertise, and scale (ACES)....

  • Report Now Tech: Insights Service Providers, Q1 2020

    Forrester's Overview Of 38 Insights Service Providers
    January 13, 2020 | Jennifer Belissent, PhD

    You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...

  • Webinar Read The Writing On The Wall: Data Literacy Matters

    January 8, 2020 | Jennifer Belissent, PhD

    Did you miss the recent blog "Data Literacy Matters – Do We Have To Spell It Out?!" If you did, don’t worry. We’re going to spell it out for you here. The gap between wanting to...

  • Report Use The Five-Step Playbook For Data And Insights Storytelling To Drive Actions That Matter

    Beginner Level: People Practices For Insights-Driven Businesses
    January 6, 2020 | Cinny Little

    Investment in data and technology continues to rise, as does getting more data into more hands that generate more insights. But that's not turning into parallel growth in applying those insights to...

  • Webinar The Five-Step Playbook For Storytelling That Drives Actions From Data And Insights

    November 12, 2019 | Cinny Little

    Don’t you want to see more of your work applied to driving business outcomes? Your work may include one or more of the following: data analytics, digital, customer or consumer insights or...

  • Report The State Of Customer Analytics 2019

    November 5, 2019 | Brandon Purcell, Emily Miller

    In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2018 benchmarks, we see firms adopting more analytical techniques...

  • Report New Tech: Data Marketplaces, Q3 2019

    Forrester's Landscape Overview Of 21 Providers
    September 30, 2019 | Jennifer Belissent, PhD

    With the data economy booming, data buyers and sellers need a place to meet. A new crop of data marketplaces stands poised to provide that hub to enable data transactions. This report presents an...

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