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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Know Your Social Media Audience In 2021 — And If They Want To Interact With You
Landscape: The Social Marketing Playbook
The question B2C marketers should be asking is not whether consumers use social media but how best to use social media to interact with consumers. Forrester's new social consumer segmentation...
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Report Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession
The Coronavirus Aid, Relief, and Economic Security (CARES) Act features nearly $1 trillion in benefits to businesses. How will your company use its share? In this report, we detail six ways that...
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Report The US Healthcare Security Benchmark, 2018 To 2019
Healthcare Pros Must Spend Wisely To Counter Increasing Complexity
In the past, IT security teams within US healthcare providers had much smaller budgets than those within other industries. This is no longer the case, as budget increases in healthcare have come as...
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