Search Results

• 

  Webinar Privacy Predictions 2021

  Elevate Customer And Employee Privacy As A Strategic Business And Societal Imperative

  November 12, 2020 | Stephanie Balaouras, Heidi Shey, Enza Iannopollo

  With values-based consumers watching companies closely and employee privacy posed to become a priority for companies and regulators, 2021 will bring a great deal of change and new risks to...

• Report An Illustrated Guide To Collecting Zero-Party Data

  Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes

  August 20, 2020 | Stephanie Liu

  Zero-party data (ZPD), or data that a consumer proactively and intentionally shares about herself, has always been a valuable source of customer insight. B2C marketers today are building a variety...

• 

  Webinar The Future Of The Third-Party Cookie

  Implications Of Third-Party Cookie Deprecation For Consumer Privacy And The Advertising Technology Ecosystem

  February 24, 2020 | Fatemeh Khatibloo, Stephanie Liu, Tina Moffett

  With Chrome, Firefox, and Safari taking active measures to limit or block third-party cookies, what’s in store for B2C marketers? This roundtable discussion examines the future of the...

• Report Privacy In 2019: The Year In Review

  What B2C Marketers Need To Know About The Privacy Climate

  January 22, 2020 | Fatemeh Khatibloo, Stephanie Liu

  2019 was a significant year in the privacy field. The General Data Protection Regulation (GDPR) hit its first anniversary, California passed seven amendments to the California Consumer Privacy Act...

• Report Predictions 2020: Privacy And Data Ethics

  Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms

  October 30, 2019 | Fatemeh Khatibloo, Heidi Shey, Enza Iannopollo

  2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...

• Report Understand Your Customers To Build Trust: Forrester's 2019 Consumer Privacy Segmentation

  Landscape: The Customer Trust And Privacy Playbook

  September 20, 2019 | Fatemeh Khatibloo, Stephanie Liu

  As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...