Search Results

• Report Digital Businesses: Hold Vendors To A Higher Standard And Demand The Support You Deserve

  Some Retailers And Brands Suffer From Vendors' Outdated Practices — And Don't Even Realize It

  April 12, 2021 | Emily Pfeiffer

  Digital business leaders must readjust their expectations and push commerce tech vendors to modernize and move forward as quickly as end consumers demand. But some businesses are so used to how...

• Report Brands: Gauge The Size Of Your Digital Commerce Prize

  Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers

  April 9, 2021 | Michelle Beeson

  Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital...

• Report The Forrester Wave™: Commerce Services, Q1 2021

  The 14 Providers That Matter Most And How They Stack Up

  March 22, 2021 | Ted Schadler

  In our 28-criterion evaluation of commerce services providers, we identified the 14 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, Dentsu, EPAM, HCL Technologies, IBM, Infosys,...

• Report The Forrester Retail Quarterly Earnings Review, Q3 2020

  Highlights From 27 Retail Q3 2020 Earnings Call Transcripts

  March 8, 2021 | Fiona Swerdlow, Madeline Cyr

  As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review for Q3...

• Report Digital Go-To-Market Review: CPG Brands, 2021

  Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

  March 5, 2021 | Sucharita Kodali, Madeline Cyr

  Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (DTC) operations....

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  Webinar The State Of Chat In Retail: The Current And Future States

  February 23, 2021 | Julie Ask, Nicole Murgia, Hailey Colin

  Consumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 113 top brands,...

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Research Overview: Omnichannel Requires A Buffet Of Tech Solutions

  Tools And Technology: The Omnichannel Commerce Playbook

  February 4, 2021 | Brendan Witcher

  Today's "anywhere, anytime" commerce means that digital business leaders must race to fully modernize their commerce systems while recognizing that omnichannel is far more complex than simply...

• Report Digital Go-To-Market Review: Consumer Electronics Brands, 2021

  Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

  February 2, 2021 | Sucharita Kodali, Madeline Cyr

  Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the...

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  Webinar Holiday 2020 Recap: Insights And Lessons

  February 2, 2021 | Fiona Swerdlow, Sucharita Kodali, Kristopher Arcand

  Join Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...

• Report Make Omnichannel Real In B2B Commerce

  Business Case: The B2B E-Commerce Playbook

  February 1, 2021 | Joe Cicman

  Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations, and marketplaces have shortened the distance between buyers...

• Report Gauge Your Digital Store Maturity

  Assessment: The Digital Store Playbook

  January 29, 2021 | Emily Pfeiffer, Madeline Cyr

  Digital business leaders who are driving digital store transformation initiatives need a clear plan for how technology will transform the store. Plus, they need the skills to influence others in...

• Report Branded Manufacturers: Master Your Own Digital Destiny

  Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy

  January 29, 2021 | Michelle Beeson

  Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the...

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  Playbook The Digital Store Playbook For 2021

  How To Transform Your Retail Store

  Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to...

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• Report Now Tech: Warehouse Management Systems, Q1 2021

  Forrester's Overview Of 19 Warehouse Management Systems

  January 27, 2021 | George Lawrie

  For years, companies outsourced transportation and warehouse management by using third-party logistics services to share logistics facilities. But supply chain disruption and rapidly changing...

• Report Five Key Stakeholders Will Define Retail In The 2020s

  Vision: The Retail E-Commerce Playbook

  January 27, 2021 | Sucharita Kodali, Fiona Swerdlow

  New business models and new ways of getting goods to consumers have already transformed retail. In the coming years, retailers and brands will bow to tighter scrutiny and accountability by...

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  Playbook The Retail E-Commerce Playbook For 2021

  The Art And Science Of Retail eCommerce

  Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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• Report The Retail E-Commerce Metrics That Matter

  Performance Management: The Retail E-Commerce Playbook

  January 25, 2021 | Sucharita Kodali

  To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers' use...

• Report US Online Grocery Snapshot: Q1 2021

  IRI Data Shows How The Pandemic Has Shaped Online Grocery

  January 20, 2021 | Sucharita Kodali

  Digital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it's still unclear how much of that behavior...

• Report Five Practices To Succeed With Your Retail E-Commerce Strategy

  Processes: The Retail E-Commerce Playbook

  January 15, 2021 | Sucharita Kodali

  Retail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...

• Report Grocers And C-Stores: Check Out Cashierless Technology Decision Points And Benefits

  January 7, 2021 | Scott Compton

  This research helps retail store operations and digital transformation executives evaluate the choices related to cashierless checkout technology, including scan by customer, smart carts, and...

• Report The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE

  Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive

  January 5, 2021 | Emily Pfeiffer

  Commerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations....

• Report The Five Key Success Factors Of Every Digital Business

  Strategic Plan: The Retail E-Commerce Playbook

  January 4, 2021 | Sucharita Kodali

  Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...

• Report Betting On Bots For Grocery E-Commerce

  What You Need To Know About Automated Microfulfillment Solutions For Grocery E-Commerce

  December 28, 2020 | Scott Compton

  Grocery store operations and digital execs are evaluating and investing in innovative, automated technology to scale to growing consumer demand for fast fulfillment options of online orders. In...

• Report The State Of The US Grocery Shopper — COVID-19

  US Grocery Shopper Behaviors In The New Normal

  December 22, 2020 | Sucharita Kodali, Madeline Cyr

  Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially...