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  • Report Best Practices For Measuring Innovation Outcomes And Processes

    A Comprehensive Yet Concise Set Of Metrics Ensures End-To-End Coverage Of Your Innovation Efforts
    March 19, 2021 | Bernhard Schaffrik

    Most mature companies struggle to retain and win customers when competing with startups or pure digital players that focus solely on innovation and market disruption. Innovation leaders at...

  • Report Future Fit Technology Strategies Require A New Approach To Making Investment Decisions

    Business Case: The IT Transformation Playbook
    March 16, 2021 | Duncan Jones

    Traditional accounting-driven business cases are an obstacle to future fit technology strategies. They favor safe cost reduction over risky creativity and undervalue adaptiveness and resilience....

  • Report Now Tech: Serverless, Q1 2021

    Forrester's Overview Of 27 Serverless Providers
    March 16, 2021 | Jeffrey Hammond

    You can use serverless technologies to build features and run experiments in hours instead of days, pay only for the actual compute consumed, and quickly refine and refactor microservices. But to...

  • Report Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

    Advanced Level: People Practices For Insights-Driven Businesses
    February 26, 2021 | Boris Evelson, Cinny Little

    Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses and gaps in any one of the competencies —...

  • Report Use A Future Fit Technology Strategy To Drive Business Value

    The Executive Overview For The IT Transformation Playbook
    February 17, 2021 | Matthew Guarini

    CIOs and technology leaders have a mandate to improve the technology foundations and innovations their firms need to win, serve, and retain customers. For most, this will require pursuing what...

  • Report Adaptive Enterprises Create Sustainable Process Innovation

    Advanced Level: Process Practices For IT Transformation
    February 1, 2021 | Margo Visitacion, Christopher Condo

    Technology leaders must sustainably innovate customer-focused processes to beat the competition. Customer-focused, automated design and development processes enable teams to deliver high-impact...

  • Webinar Insurance Predictions 2021

    Insurers Find Opportunity Amid Chaos
    January 13, 2021 | Ellen Carney, Jeffery Williams

    We are a world in recovery heading into 2021. Insurers will need to contend with an unpredictable virus and its economic consequences, dramatic climate events, and the aftermath of a polarizing US...

  • Forum Technology & Innovation Global

    Adapt To Win
    November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Chief Innovation Officers Help Firms Make Innovation Sustainable

    How To Use A Chief Innovation Officer On Your Innovation Journey
    July 8, 2020 | Bernhard Schaffrik

    Companies continue to struggle to build sustainable innovation programs. While they may have an innovation center, dedicated managers, or even a chief digital officer (CDO), many find it difficult...

  • Report How To Partner With Early-Stage Martech Providers

    The Risks And Rewards Of Working With Emerging Vendors
    July 7, 2020 | Joe Stanhope, Sarah Dawson

    Early-stage marketing technology (martech) vendors can deliver marketers unique benefits including differentiated solutions, access to new technology, and influence over future product development....

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report The Forrester Wave™: Innovation Management Platforms, Q1 2020

    The 13 Providers That Matter Most And How They Stack Up
    March 19, 2020 | James Staten, Brian Hopkins

    In our 22-criterion evaluation of innovation management platform providers, we identified the 13 most significant ones — Brightidea, HackerEarth, HYPE Innovation, IdeaScale, Innosabi,...

  • Report Invisible Resources Are The Secret Weapon For Growth

    Design A Future Of Work Strategy That Immediately Maximizes The Potential Of Intelligent Software And AI
    March 11, 2020 | J. P. Gownder

    Most leaders face a conundrum: They must innovate to grow their companies while simultaneously cutting costs. Satisfying both these imperatives is tricky, but there's an approach that can...

  • Report The Forrester New Wave™: Function-As-A-Service Platforms, Q1 2020

    The Nine Providers That Matter Most And How They Stack Up
    February 27, 2020 | Jeffrey Hammond

    In Forrester's evaluation of the emerging market for function-as-a-service (FaaS), we identified the nine most significant providers in the category — Alibaba, Amazon, Cloudflare, Google, IBM,...

  • Report The Innovation Engine: Unleash Your Employees' Potential To Innovate

    February 26, 2020 | Jennifer Wise

    Companies strive to innovate, but their attempts often fizzle. Two root causes of this failure are: 1) a lack of organizational buy-in for the innovation function and 2) a company culture that puts...

  • Report BP Continues To Lead With Technology-Driven Innovation

    BP's Digital Innovation Organization Puts Technology-Driven Innovation Into Action
    February 19, 2020 | Brian Hopkins

    Every firm is trying to be more innovative with technology, but few are at the cutting edge. The head of BP's digital innovation organization (DIO) gave a talk at our Digital Transformation and...

  • Report Technology-Driven Innovation (TDI) Core Capabilities

    Four Key Innovation Capabilities Characterize High-Growth Innovators
    February 13, 2020 | Brian Hopkins, Patrick Carroll

    Forrester recently introduced the practice of technology-driven innovation — an advanced discipline of rapid technology experimentation to unleash disruptive change. Through our analysis, we...

  • Report Turn Emerging Technology Into Sustained Advantage

    Technology-Driven Innovation Gives Leaders An Edge That Lasts
    February 13, 2020 | Brian Hopkins

    Transforming your business with technology is more important and harder than ever — you must have fresh thinking to succeed. This report develops the idea of technology-driven innovation as a fresh...

  • Report Enterprise Speed: The Key To Being Adaptive

    CIOs Can Lead Faster Action Across The Enterprise
    January 27, 2020 | John Rymer, James Staten

    CIOs and CMOs push their teams to go faster and now must help other departments embrace speed as a core value. Why? Enterprises must improve their ability to quickly adapt strategies and tactics to...

  • Report Forrester Infographic: The Insights-Driven Business Responsibility Matrix

    Maturity, Company Size, And Diversification Dictate Roles And Responsibilities
    January 7, 2020 | Boris Evelson

    Everyone's job is no one's job — which is why you need a clear responsibility and ownership matrix, especially for data and analytics roles and responsibilities within a company. The...

  • Report Now Tech: Serverless, Q4 2019

    Forrester's Overview Of 14 Serverless Providers
    December 23, 2019 | Jeffrey Hammond

    You can use serverless technologies to run feature experiments in hours instead of days, pay only for the actual compute consumed, and quickly refine and refactor microservices. But to realize...

  • Report Help Your C-Suite See The Value Of Agile

    December 18, 2019 | Brian Hopkins

    Agile development is a mature strategy for delivering capability in the face of constantly changing requirements and unknowns. However, misuse and overuse have corrupted its initial intent. Today,...

  • Report Accelerate Open Innovation Via Corporate Venture Capital

    The Do's And Don'ts Of Building A Startup Ecosystem
    December 6, 2019 | Nigel Fenwick

    Digital leaders are tasked with accelerating innovation across the enterprise. The build vs. buy decision applies to innovation as well as software. Buying innovation by investing in startups can...

  • Report Predictions 2020: CIO

    Uncertainty Will Create Opportunity For CIO Leadership In 2020

    Economic uncertainty unfolded in 2019 on the back of the already accelerating pace of technology-fueled disruption. As a result, it has become even more important and difficult to anticipate the...

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