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  • Report Choosing The Right Media Mix: Europe

    From Creating Awareness To The Act Of Purchase
    December 18, 2008 | Kim Le Quoc, Jaap Favier

    Media planning is ever more complex and dynamic. Europeans use many different media — from TV to blogs — and their usage changes every year. Some media help drive brand awareness, and some drive...

  • Report European Multitasking Consumers Present Both Challenges And Opportunities

    October 24, 2008 | Rebecca Jennings

    Multitaskers who use the Web and the television simultaneously provide marketers with a problem — how do they know that attention is being paid to their messages when so much information is being...

  • Report How To Leverage Social Media For Audience And Revenue Growth

    Social Strategies For Media And Entertainment eBusiness
    September 17, 2008 | Sarah Rotman Epps

    The groundswell of consumers using social technologies poses both a threat and an opportunity for media companies. The threat has often been more visible than the opportunity: User-generated...

  • Report The Impact Of The Internet On Swedish Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    September 10, 2008 | Kim Le Quoc

    Swedes are among the most sophisticated Internet users in Europe, with nearly the entire population using the Web. They spend more time surfing their favorite sites than watching television. In...

  • Report The Impact Of The Internet On Dutch Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    August 13, 2008 | Kim Le Quoc

    Nearly the entire Dutch population used the Internet in 2007, making the Netherlands one of the most advanced European markets. Younger users spent more time surfing the Web than watching...

  • Report Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008

    August 13, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

  • Report The Impact Of The Internet On German Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    July 9, 2008 | Kim Le Quoc, Jaap Favier

    More than 70% of the German population used the Internet in 2007, with two-thirds using broadband. The growth in Internet usage didn't yet have a significant impact on consumers' traditional media...

  • Report The Impact Of The Internet On Spanish Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    June 27, 2008 | Kim Le Quoc

    Nearly half of the Spanish population used the Internet in 2007. That is still below the European average, but Spaniards are catching up. Most young consumers are Net users, and they already spend...

  • Report The Fragmentation Of Yesterday's Newspaper

    Audiences Go Elsewhere For Content That Newspapers Once "Owned"
    June 13, 2008 | Sarah Rotman Epps

    The newspaper industry faces formidable challenges: In 2007, publicly traded US newspaper companies collectively lost $11 billion, or 26% of their value. Print circulation for paid newspapers in...

  • Report The Impact Of The Internet On UK Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    June 9, 2008 | Kim Le Quoc

    Nearly 70% of the UK population used the Internet in 2007, which has grown at the expense of the time consumers spend with radio and television. Even though most consumers still become aware of...

  • Report The Impact Of The Internet On French Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    May 29, 2008 | Kim Le Quoc, Jaap Favier

    Of the French population, 55% are online, and nearly 80% of these Internet users have broadband. Although the average Internet user still consumes traditional media as much as he did three years...

  • Report Building Gen Y's Multichannel Media Profile

    A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments
    May 23, 2008 | Ted Schadler

    This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers...

  • Report What It Really Means To Watch TV Online

    May 8, 2008 | James McQuivey, PhD

    The days of thinking of online video as mostly a YouTube phenomenon are officially over. Instead, the Internet-connected PC has become another TV set in people's lives, one that fulfills all the...

  • Report Europeans Still Enjoy Their Television

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    April 25, 2008 | Kim Le Quoc

    In 2007, about 60% of the overall European population browsed the Net, no matter where they were connecting from, up from 53% in 2004. However, most consumers still develop brand awareness by...

  • Report Interactive Marketing Data Overview, US 2007

    North American Consumer Technographics®
    February 26, 2008 | Jacqueline Anderson

    This is a graphical analysis of the information that interactive marketing professionals need to understand how US consumers use and feel about digital channels, media, and advertising. We draw on...

  • Report Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2007

    February 22, 2008 | Dia Ganguly

    This highlight deck summarizes the key findings from Forrester¿s Asia Pacific Technographics® Survey, Q4 2007. This deck covers Internet, mobile, and television adoption, behaviors, and advertising...

  • Report Which Media Sites Do Financial Consumers Visit?

    Our Data Reveals An Interest In News, Sports — And Social Computing
    February 13, 2008 | Bill Doyle

    Reaching consumers means having a presence on the Web sites they visit. Where do banking and brokerage consumers spend their time online? Among media sites, the Weather Channel and local newspapers...

  • Report Which Generations Are Doing Mobile Data Activities, 2007

    January 4, 2008 | Charles S. Golvin

    What are consumers doing with their mobile phones, besides making calls? How do mobile data activities differ by generation?

  • Report Why Apple Can't Do To Video What It Did To Music

    But What It Can Do To Yet Succeed
    November 30, 2007 | James McQuivey, PhD

    Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great service...

  • Report Technographics® Survey Highlights: European Technographics Online Media, Marketing, and Retail Survey, Q3 2007

    November 26, 2007 | Joost van Kruijsdijk

    This highlight deck reviews the key findings from the European Technographics Online Media, Marketing & Retail Survey, Q3 2007. This survey covered questions given to European adults around media...

  • Report Interactive TV's Renaissance

    Electronic Program Guides Train TV Audiences To Interact With TV
    August 14, 2007 | James McQuivey, PhD

    Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition...

  • Report Desirable Online Experiences: Taking Web Sites Beyond Useful And Usable

    August 8, 2007 | Kerry Bodine, Ross Popoff-Walker

    Consumers are spending more and more time online, seeking out experiences that are relevant, engaging, and personal. However, many Web sites make users struggle to complete simple goals, have...

  • Report Youth Online Video And Advertising Profile

    August 6, 2007 | Brian Haven

    This data chart is a profile of online video users, including their demographics, psychographics, what sites they visit, and attitudinal statements around online ads.

  • Report Paid Video Downloads Give Way To Ad Models

    The Industry Must Pull In Mainstream Viewers To Grow Beyond Today's Modest Download Market
    May 11, 2007 | James McQuivey, PhD

    An all-star cast of players premiered online video download services in early 2007. The question of who will dominate is moot since there is no long-term market to master. Sure, a small market is...

  • Report Case Study: Zagat Tests The Right Mobile Advertising Options

    March 29, 2007 | Christine Spivey Overby

    Zagat Survey needed to reach mobile power users — a relatively small group — to market ZAGAT TO GO, a mobile product featuring its restaurant and nightspot reviews. To do so, it explored several...

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