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  • Report European Marketers: Get Ready For Data-Driven TV Planning

    The Shift From Content To Audience Targeting Accelerates In Key European TV Markets
    September 7, 2016 | Samantha Merlivat

    TV is not immune to digital disruption: TV providers across Europe are forced to innovate to keep pace with changing consumer demands and intensified competition from digital challengers. Dynamic...

  • Report Online Display Advertising Competes With Traditional Media Advertising In Europe

    ForecastView Document
    September 23, 2014 | Michael O'Grady

    Online display advertising in Western Europe will grow at a compound annual growth rate of 10.3% from 2014 to 2019. The most important formats driving growth are video and rich media. Similarly,...

  • Report The State Of Online Video Advertising In Europe, 2013

    Best-Practices Adoption Is Still Slow In A Rapidly Growing In-Stream Video Advertising Ecosystem
    December 11, 2013 | Luca S. Paderni

    Online video advertising spend is growing rapidly in Europe as marketers try to tap into consumers' appetite for online video. While we see different stages of maturity across Europe overall, too...

  • Report Convergence Disrupts Europe's TV Ad Market

    Consumers' Adoption Of New Viewing Platforms Will Reshape Europe's Television Ad Industry
    August 12, 2013 | Jim Nail

    As European viewers get used to more choices — with more channels, pay services, and viewing devices — an increasing share of their viewing will fall outside the bounds of established advertising...

  • Report Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy
    August 1, 2011 | Luca S. Paderni

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

  • Report Choosing The Right Media Mix 2010: Europe

    From Creating Awareness To The Act Of Purchase
    September 27, 2010 | Kim Le Quoc, Mary Beth Kemp

    Television is still the dominant medium to get messages in front of European consumers, but the Internet is now the primary medium consumers use to research their purchases. Within the digital...

  • Report How Can European Operators Make The Most Of Mobile Marketing And Advertising?

    April 13, 2010 | Thomas Husson

    For years, telecom operators have bet on mobile marketing and advertising as a way to generate new revenue streams. Neither has fulfilled their initially high revenue expectations yet. Now that...

  • Report How To Reach Middle-Aged Dutch Consumers

    September 24, 2009 | Mary Beth Kemp

    Middle-aged consumers account for one-third of the Dutch population. They are well-connected and avid media users. They are also careful researchers and tend not to trust advertising. So talking...

  • Report Technographics® Survey Highlights: Trust In Marketing And Advertising In Europe

    September 16, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to marketing and advertising from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the fourth survey highlight in a...

  • Report How To Reach High-Income Consumers In France

    August 5, 2009 | Mary Beth Kemp

    High-income earners only account for a small portion of the French population. That makes it challenging for marketing leaders to reach this desirable group of consumers. To assess the most...

  • Report The Right Media Mix To Reach UK Moms

    August 5, 2009 | Mary Beth Kemp

    Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also...

  • Report The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

    May 22, 2009 | Thomas Husson

    The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications...

  • Report The Future Of European Video On Demand Is TV-Based

    May 21, 2009 | Laurence Meyer

    The European video-on-demand (VOD) industry has been particularly dynamic over the past nine years. To date, PC-based-VOD services outnumber TV-based-VOD services. In the medium term, however,...

  • Report Choosing The Right Media Mix: Europe

    From Creating Awareness To The Act Of Purchase
    December 18, 2008 | Kim Le Quoc, Jaap Favier

    Media planning is ever more complex and dynamic. Europeans use many different media — from TV to blogs — and their usage changes every year. Some media help drive brand awareness, and some drive...

  • Report European Multitasking Consumers Present Both Challenges And Opportunities

    October 24, 2008 | Rebecca Jennings

    Multitaskers who use the Web and the television simultaneously provide marketers with a problem — how do they know that attention is being paid to their messages when so much information is being...

  • Report The Impact Of The Internet On Swedish Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    September 10, 2008 | Kim Le Quoc

    Swedes are among the most sophisticated Internet users in Europe, with nearly the entire population using the Web. They spend more time surfing their favorite sites than watching television. In...

  • Report The Impact Of The Internet On Dutch Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    August 13, 2008 | Kim Le Quoc

    Nearly the entire Dutch population used the Internet in 2007, making the Netherlands one of the most advanced European markets. Younger users spent more time surfing the Web than watching...

  • Report Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008

    August 13, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

  • Report The Impact Of The Internet On German Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    July 9, 2008 | Kim Le Quoc, Jaap Favier

    More than 70% of the German population used the Internet in 2007, with two-thirds using broadband. The growth in Internet usage didn't yet have a significant impact on consumers' traditional media...

  • Report The Impact Of The Internet On Spanish Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    June 27, 2008 | Kim Le Quoc

    Nearly half of the Spanish population used the Internet in 2007. That is still below the European average, but Spaniards are catching up. Most young consumers are Net users, and they already spend...

  • Report The Impact Of The Internet On UK Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    June 9, 2008 | Kim Le Quoc

    Nearly 70% of the UK population used the Internet in 2007, which has grown at the expense of the time consumers spend with radio and television. Even though most consumers still become aware of...

  • Report The Impact Of The Internet On French Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    May 29, 2008 | Kim Le Quoc, Jaap Favier

    Of the French population, 55% are online, and nearly 80% of these Internet users have broadband. Although the average Internet user still consumes traditional media as much as he did three years...

  • Report Europeans Still Enjoy Their Television

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    April 25, 2008 | Kim Le Quoc

    In 2007, about 60% of the overall European population browsed the Net, no matter where they were connecting from, up from 53% in 2004. However, most consumers still develop brand awareness by...

  • Report Technographics® Survey Highlights: European Technographics Online Media, Marketing, and Retail Survey, Q3 2007

    November 26, 2007 | Joost van Kruijsdijk

    This highlight deck reviews the key findings from the European Technographics Online Media, Marketing & Retail Survey, Q3 2007. This survey covered questions given to European adults around media...

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