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  • Report Why Google TV Is Bigger Than You Think

    How TV Will Finally Become Interactive, At Scale
    June 7, 2010 | James McQuivey, PhD

    Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and...

  • Report Preparing For The Coming Online TV Backlash

    An Open Letter To An Industry On The Verge Of A Big Mistake
    March 13, 2009 | James McQuivey, PhD

    Online TV viewing has been a smash hit in the US, driving tens of millions of viewers to watch hundreds of millions of TV shows each month. However, the online TV model is coming under fire inside...

  • Report Advertisers See A TV+Web Future

    April 4, 2008 | James McQuivey, PhD

    Forrester and the Association of National Advertisers (ANA) surveyed 78 US advertisers representing nearly $15 billion in advertising budgets. More than half of them — 62% — told us that TV...

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