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  • Report Services For The Digital Self

    The Battle To Serve You . . . And Profit From Your Data
    September 3, 2013 | Frank Gillett

    People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

  • Report Tap Into Social Media's Unexpected Global Hotspots

    Global Social Media Adoption In 2011 And What Interactive Marketers Should Do About It
    January 6, 2012 | Nate Elliott

    It's no secret that the groundswell has gone global: Internet users all over the planet have embraced social media. But there are strong differences from country to country in how people use social...

  • Report Why Marketers Must Integrate TV And Video Strategies

    January 5, 2012 | Tracy Stokes

    In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of...

  • Report 2D Bar Codes: Emerging Role In Sales

    An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency
    November 14, 2011 | Julie Ask

    2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute...

  • Report Marketing Leaders' Approach To Content Creation For Brands

    Four Examples Show How To Experiment In Branded Content Development
    August 17, 2011 | Mary Beth Kemp

    Marketers have long relied on advertising and their agencies to help tell the story of their brands. As consumers become immune to traditional advertising and ad clutter and fragmentation limits ad...

  • Report Updated 2011: Use Social Media To Boost Your TV Audience

    July 25, 2011 | Elizabeth Shaw

    Social media is changing the way audiences engage with TV. Audiences are increasingly multitasking on digital devices while watching TV — and sharing what they are watching with their friends....

  • Report How Consumers Find Websites In 2010

    Trends To Consider For Your 2011 Strategy
    February 14, 2011 | Shar VanBoskirk

    Natural search results are still the most commonly used resource to navigate to websites. Although, compared with past studies, advertising has declined in popularity and social media gained...

  • Report The Media That Investors Read, Watch, And Use

    How To Reach US Investor Segments
    February 8, 2011 | Bill Doyle

    Marketing leaders at financial services firms that serve US investors can benefit from Forrester's investor segmentation. The variables we've chosen are simple, usable, and memorable; the results...

  • Report Making The Most Of Mobile Search Marketing

    How To Decrease Waste And Improve Results From Mobile Search
    November 5, 2010 | Shar VanBoskirk

    Search marketers are eager to launch mobile campaigns. But just plunking your online search strategies down in mobile won't address mobile users' needs or take advantage of mobile-specific...

  • Report US Mobile Search And Display Forecast, 2010 To 2015

    October 27, 2010 | Melissa Parrish

    Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing...

  • Report Social Mobile Technographics®: How Consumers Socialize On Mobile Phones

    October 13, 2010 | Melissa Parrish

    The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and...

  • Report 2D Bar Codes: Learn Why There's No Urgency

    An Empowered Report: Invest Modestly And Experiment Broadly
    September 21, 2010 | Julie Ask

    Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes,...

  • Report Viral Video Creative That Works

    The 2010 Viral Video WebTrack And Consumer Survey
    August 9, 2010 | Nate Elliott

    More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier. When...

  • Report Why Google TV Is Bigger Than You Think

    How TV Will Finally Become Interactive, At Scale
    June 7, 2010 | James McQuivey, PhD

    Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and...

  • Report US TV Ad Spending Forecast, 2009 To 2014

    Cable And Advanced TV Advertising Drive Return To Modest Growth
    January 15, 2010 | David M. Cooperstein

    Television remains the dominant mass medium in the US, and TV ad spending is usually the biggest line item in consumer marketers' budgets. Spending has been down lately, primarily due to the...

  • Report Influence The Youth Brand Influencers

    Reaching Brand-Conscious Tweens And Teens Online And Offline
    December 31, 2009 | Lisa Bradner

    Brand leaders, youths who make up 31% of 12- to 17-year-olds, make a rich target for marketing leaders. True to their name, this group not only leads in its interest in brands but also leads in...

  • Report Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

    November 5, 2009 | Patti Freeman Evans

    Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their...

  • Report Coolhunting With Teen Social Networkers

    October 9, 2009 | David Card

    Two-thirds of online teens surveyed said they tell friends about products — that's almost twice as many as adults — and more than 70% of teens use social networks regularly. So it's critical for...

  • Report Technographics® Survey Highlights: How Consumers Connect With Companies Online

    September 18, 2009 | Corina Matiesanu

    This highlight deck summarizes the key findings related to brand and company interactions from Forrester's North American Technographics Interactive Marketing Online Survey, Q2 2009 (US). This is...

  • Report Technographics® Survey Highlight: Hispanic Technographics Media And Marketing Phone Survey, Q1 2009 (US)

    August 13, 2009 | Tamara Barber

    This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Media and Marketing Phone Survey, Q1 2009.

  • Report A Consumer Market Researcher's Introduction To Mobile POST

    July 9, 2009 | Reineke Reitsma

    Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

  • Report Laying The Groundwork For The Next Wave Of TV Advertising

    May 28, 2009 | David Card, Kim Le Quoc

    As consumers skip ads with digital video recorders, use video-on-demand, or multitask, the effectiveness of TV ads drops. Forrester found that 21% of the entire US population usually or...

  • Report A Consumer Market Researcher's Introduction To Mobile Technographics®

    May 22, 2009 | Reineke Reitsma

    Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of...

  • Report Marketing To Recession-Resistant Consumers

    April 20, 2009 | Peter Sargent

    There's no denying that the economy is in trouble. However, not everyone plans to cut back during this recession. By targeting specific characteristics, interactive marketers can successfully...

  • Report Mobile Technographics®

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
    April 9, 2009 | Julie Ask, Charles S. Golvin

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies...

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