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  • Report A Consumer Market Researcher's Introduction To Mobile POST

    July 9, 2009 | Reineke Reitsma

    Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

  • Report A Consumer Market Researcher's Introduction To Mobile Technographics®

    May 22, 2009 | Reineke Reitsma

    Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of...

  • Report Mobile Technographics®

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
    April 9, 2009 | Julie Ask, Charles S. Golvin

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies...

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