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  • Report What The Media Meltdown Means For Marketing

    July 21, 2009 | David Card

    The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive — or free — alternatives. Combined, print and...

  • Report Six Ways Online Publishers Can Boost CPMs

    March 19, 2009 | Sarah Rotman Epps

    With supply decidedly in advertisers' favor, online publishers struggle to charge rates that are high enough to support their content production and technology infrastructure costs. But this...

  • Report How To Leverage Social Media For Audience And Revenue Growth

    Social Strategies For Media And Entertainment eBusiness
    September 17, 2008 | Sarah Rotman Epps

    The groundswell of consumers using social technologies poses both a threat and an opportunity for media companies. The threat has often been more visible than the opportunity: User-generated...

  • Report The Fragmentation Of Yesterday's Newspaper

    Audiences Go Elsewhere For Content That Newspapers Once "Owned"
    June 13, 2008 | Sarah Rotman Epps

    The newspaper industry faces formidable challenges: In 2007, publicly traded US newspaper companies collectively lost $11 billion, or 26% of their value. Print circulation for paid newspapers in...

  • Report Building Gen Y's Multichannel Media Profile

    A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments
    May 23, 2008 | Ted Schadler

    This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers...

  • Report Case Study: Zagat Tests The Right Mobile Advertising Options

    March 29, 2007 | Christine Spivey Overby

    Zagat Survey needed to reach mobile power users — a relatively small group — to market ZAGAT TO GO, a mobile product featuring its restaurant and nightspot reviews. To do so, it explored several...

  • Report Will Local Search Be Googled?

    March 13, 2007 | Charlene Li

    Google might dominate Internet search from both the consumer and advertising perspectives, but it's far from being leader in the highly fragmented local search market, in which different players...

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