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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Forum Summit Asia Pacific
The must-attend event for B2B & B2C marketing and CX leaders
The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...
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Report A Three-Step Approach To Jump-Starting CX Transformation In Government
Government Organizations Are Making Inroads But Have A Long Journey Ahead
August 25, 2020 | Riccardo PastoHigh-quality customer experience (CX) drives mission success. When government CX improves, customers engage, trust, and forgive; government operations run more smoothly and cost less; and people's...
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Forum CX Sydney
The Time Is Now: Lead With Experience
CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...
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Forum CX Europe 2019
Change The Game: Leading Radical CX Innovation
November 14, 2019 | Joana de QuintanilhaFirst, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...
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Report What's New In Service Design And What It Means For CX Pros
Highlights From The 2018 Global Service Design Conference With Forrester's Analysis
February 13, 2019 | Karine Cardona-SmitsWhat's the latest in service design, and what does it mean for customer experience (CX) professionals? Forrester attended the 2018 Service Design Global Conference in October to investigate, and we...
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