Search Results

• 

  Webinar Retail Predictions 2021

  November 13, 2020 | Fiona Swerdlow, Sucharita Kodali, Brendan Witcher

  As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...

• 

  Webinar Smart Manufacturing Predictions 2021

  November 9, 2020 | Paul Miller, Achim Granzen, George Lawrie

  Smart technologies such as robots, machine learning, or the internet of things (IoT) are not new to asset-intensive industries like manufacturing. But the sector’s response to COVID-19 has...

• Forum Technology & Innovation Global

  Adapt To Win

  November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

  In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

• 

  Webinar B2C Marketing Predictions 2021

  The Five Predictions B2C Marketers Must Have On Their Radar For 2021

  November 2, 2020 | Stephanie Liu, David Novitzky

  2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to...

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

• 

  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  Europe-Friendly Start Time

  October 28, 2020 | Laura Koetzle, Martin Gill, Martha Bennett

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

• 

  Webinar Where The Grocery Industry Goes Next: Digital Transformation And Store Operations (Part 1 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Emily Pfeiffer

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

• 

  Webinar Why Should Brands Value Sustainability?

  September 9, 2020 | Michelle Beeson

  Consumers continue to consider sustainability values in their decisions to buy from brands and retailers. In this webinar, we consider where consumer attitudes stand, particularly during the...

• 

  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

• 

  Webinar Retail This Week, Part 7

  June 26, 2020 | Fiona Swerdlow, Tina Moffett, Shar VanBoskirk

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

• 

  Webinar Learn Which Key Technologies To Adopt With Forrester’s Smart Manufacturing Tech Tide™

  May 20, 2020 | Paul Miller

  Smart manufacturing is increasingly critical to manufacturers’ ability to win, serve, and retain customers. To accelerate their performance in smart manufacturing, companies are evaluating...

• 

  Webinar Retail This Week, Part 4

  May 15, 2020 | Sucharita Kodali

  Join Forrester principal analyst Sucharita Kodali in her fourth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

• Report New Tech: Influencer Marketing Solutions, Q2 2020

  Forrester's Landscape Overview Of 47 Providers

  May 11, 2020 | Ryan Skinner

  Today, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and...

• 

  Webinar Retail This Week, Part 3

  May 8, 2020 | Sucharita Kodali

  Join Forrester principal analyst Sucharita Kodali in her third installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

• 

  Webinar Retail This Week, Part 1

  April 24, 2020 | Sucharita Kodali

  This is the first of a multi-part series on the state of the retail industry and the relevant impact of COVID-19. The presentations will be US focused.Key takeaways:This week, please join Forrester...

• Report US Shopper Insights And The Impact Of COVID-19

  As Of Early April 2020

  April 14, 2020 | Sucharita Kodali

  The past few weeks have proven to be tumultuous for retailers as US retail sales have been adversely affected by COVID-19. While March was challenged, many of the moves toward social distancing...

• 

  Webinar Augmented Reality And The Internet Of Things: A Match Made In Heaven?

  April 2, 2020 | Paul Miller

  Augmented reality (AR), mixed reality (MR), and virtual reality (VR) — collectively referred to as extended reality — can visualize data collected from sensors that are...

• Report The Forrester Tech Tide™: Smart Manufacturing, Q2 2020

  Twenty Technologies Power Manufacturing's Digital Transformation

  April 1, 2020 | Paul Miller

  Smart manufacturing is increasingly critical to manufacturers' ability to win, serve, and retain their customers. To accelerate their performance in smart manufacturing, companies are evaluating...

• 

  Webinar Brands And DTC: What Are Brands Doing To Cultivate A Direct-To-Consumer Relationship?

  March 18, 2020 | Michelle Beeson

  Should all brands sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? The sales...

• Report Lessons In Customer Acquisition: Learn From DTC Disruptors' Awareness Strategies

  DTCs Move Customers Quickly From Discover To Buy

  February 28, 2020 | Ryan Skinner, Sarah Dawson

  Direct-to-consumer (DTC) disruptor brands are growth engines, capturing the imaginations of a new generation of consumers, creating new markets, and opening the M&A wallets of much larger...

• 

  Webinar Predictions 2020: Retail

  February 10, 2020 | Fiona Swerdlow, George Lawrie, Arielle Trzcinski

  2020 will be a(nother) year of upheaval in global society and its institutions. Elections, trade barriers, climate change, and more have both consumers and businesses on edge. To evolve and grow,...

• 

  Webinar SaaS Billing Technology: A Sleeper Agent For Business Agility

  December 16, 2019 | Lily Varon

  Your ability to keep up with market changes and the quality of your customer experiences will depend on agile billing technology. Everything from customer trust to the company’s accounting is...

• 

  Webinar Understand Digital Twin’s Role In Your IoT Journey

  November 13, 2019 | Paul Miller

  There’s a lot of hype around the digital twin right now, but there’s also clear value. Join this webinar to find out what Forrester believes the digital twin to be, to hear examples of...

• 

  Webinar Predictions 2020: B2B Commerce And Marketplaces

  November 7, 2019 | Allen Bonde, Joe Cicman

  B2B sellers double down on digital to remove friction from their channel ecosystems. They adopt new roles, seek new partners, and use M&A to focus on "doing one thing well." Key takeaways: You...

• Report New Tech: Smart Packaging, Q4 2019

  Forrester's Landscape Overview Of 22 Providers

  October 22, 2019 | George Lawrie

  Maturing smart packaging technologies from digital watermarks to intelligent inks stand ready to power a new generation of applications that drive autonomous supply chains and direct-to-consumer...