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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
Charts & Figures
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Understand Customer Expectations, Region By Region
April 9, 2021
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Search Results
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Report Brands: Gauge The Size Of Your Digital Commerce Prize
Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers
April 9, 2021 | Michelle BeesonConsumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital...
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Report Digital Go-To-Market Review: Consumer Electronics Brands, 2021
Smart Brands Prioritize Direct-To-Consumer Sales And E-Control
Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the...
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Report Branded Manufacturers: Master Your Own Digital Destiny
Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy
January 29, 2021 | Michelle BeesonConsumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the...
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Report Five Key Stakeholders Will Define Retail In The 2020s
Vision: The Retail E-Commerce Playbook
New business models and new ways of getting goods to consumers have already transformed retail. In the coming years, retailers and brands will bow to tighter scrutiny and accountability by...
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Webinar Retail Predictions 2021
As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...
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Webinar How Brands And Manufacturers Thrive In The Age Of Marketplaces: Strategic Issues (Part 1 of 2)
Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of e-commerce marketplaces...
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Webinar Retail This Week, Part 11
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Report Brands' Success Relies On Relationships With Retailers
Brands Must Evolve From Suppliers To Partners
August 17, 2020 | Michelle BeesonThe pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via...
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Webinar Retail This Week, Part 10
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Webinar Retail This Week, Part 9
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Webinar Retail This Week, Part 8
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Report Now Tech: Merchant Payment Providers, Q3 2020
Forrester's Overview Of 23 Global Merchant Payment Providers
July 6, 2020 | Lily VaronYou can use payment providers to improve payments acceptance and reach, to support new payment models and flows, and for a range of other payment-adjacent services like fraud management and...
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Webinar Retail This Week, Part 7
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Webinar Retail This Week, Part 6
June 12, 2020 | Sucharita KodaliJoin Forrester principal analyst Sucharita Kodali in her sixth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...
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Webinar Retail This Week, Part 5
May 29, 2020 | Sucharita KodaliJoin Forrester principal analyst Sucharita Kodali in her fifth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...
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Webinar Retail This Week, Part 4
May 15, 2020 | Sucharita KodaliJoin Forrester principal analyst Sucharita Kodali in her fourth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...
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Webinar Retail This Week, Part 3
May 8, 2020 | Sucharita KodaliJoin Forrester principal analyst Sucharita Kodali in her third installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...
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Webinar Retail This Week, Part 1
April 24, 2020 | Sucharita KodaliThis is the first of a multi-part series on the state of the retail industry and the relevant impact of COVID-19. The presentations will be US focused.Key takeaways:This week, please join Forrester...
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Webinar Brands And DTC: What Are Brands Doing To Cultivate A Direct-To-Consumer Relationship?
March 18, 2020 | Michelle BeesonShould all brands sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? The sales...
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Webinar Predictions 2020: Retail
2020 will be a(nother) year of upheaval in global society and its institutions. Elections, trade barriers, climate change, and more have both consumers and businesses on edge. To evolve and grow,...
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Report Research Overview: Digital Commerce Strategies For Brands
A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...
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Webinar Protecting Your Brand On The Rogue Web: E-Control Is Essential
September 4, 2019 | Sucharita KodaliThe internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and...
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