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The Retail E-Commerce Playbook For 2021

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Report The Indian Online Retail Market, H1 2017

    ForecastView Document
    August 16, 2017 | Satish Meena

    India is the fastest-growing online retail market in the world. Online retail sales in India will reach $64 billion by 2021, growing at a five-year compound annual growth rate (CAGR) of 31.2%. This...

  • Report Understanding The Chinese Luxury Shopper

    ForecastView Document
    March 20, 2017 | Michael O'Grady

    Chinese average household incomes are up to 10 times lower than those of Western Europe or North America, yet one-third of the world's luxury spend comes from China. This report explores this...

  • Report The Chinese Retail Market Landscape In 2014

    Traditional Retailers Must Embrace Disruption
    December 1, 2014 | Vanessa Zeng

    The restructuring and slowing down of the Chinese economy is changing the country's retail industry. In 2014, the growth rate of China's top 100 retail chains has continued to decline and is now at...

  • Report Introducing The Global Retail Segmentation

    Leverage Forrester's Global Technographics® Benchmark Data To Design Localized Retail Experiences
    January 29, 2014 | Martin Gill

    It's easy for eBusiness executives to assume that shoppers use different touchpoints the same everywhere. But the reality is that there are some significant global differences in consumers'...

  • Report Using The Online Channel To Tap Into China's Luxury Goods And Services Shoppers

    October 31, 2013 | Kelland Willis

    With the rapid growth and significant changes in China's luxury goods and services market in the past decade, many eBusiness professionals are finding it difficult to navigate this rapidly evolving...

  • Report Forrester Readiness Index: 2013 eCommerce Global Study

    A Quantitative Assessment Of The Global eCommerce Landscape
    September 18, 2013 | Susan Wu

    When firms are evaluating global expansion, they need to consider more than just the countries' macroeconomic conditions or consumer market size. Consumer payment behavior, in-ground courier...

  • Report Trends In India's eCommerce Market

    How Online Retail In India Is Evolving Differently From Other Major Markets
    August 13, 2012 | Zia Daniell Wigder, Manish Bahl

    India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

  • Report Selling Luxury Goods To Online Shoppers In China

    Understanding The Needs Of Today's Luxury Buyers
    May 17, 2012 | Zia Daniell Wigder

    China is an enticing market for luxury brands looking to sell online, yet brands must recognize the opportunity is not without multiple challenges. In China, the online channel is widely considered...

  • Report Using International Shipping To Reach Online Shoppers Around The Globe

    How US Online Retailers Can Extend Their Offerings To Consumers Abroad
    August 5, 2011 | Zia Daniell Wigder

    Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

  • Report Online Payment Preferences In China

    A Look At The Payment Types Offered By Leading Online Retailers Today
    July 5, 2011 | Steven Noble

    Chinese online retail and peer-to-peer commerce will grow from $29.1 billion in 2009 to $72.2 billion in 2011 on the back of a booming economy and rapid Internet adoption, according to the...

  • Report How To Tap The Australian Market

    Key Considerations For International Online Retailers
    June 29, 2011 | Steven Noble

    International online retailers are targeting Australia because its economy is strong, eCommerce is booming, and the country is both familiar to Westerners and fairly easy to enter. If they are...

  • Report Australian Online Retail Forecast, 2010 To 2015

    Retailers Will Move Quickly To Serve Australia's Keen Online Shoppers
    January 28, 2011 | Steven Noble

    Australian online retail sales will almost double from A$16.9 billion in 2009 to A$33.3 billion in 2015. At its core, the development of online retail in Australia requires two factors: increasing...

  • Report Trends In China's eCommerce Market

    How Online Retail In China Is Evolving Differently From Other Major Markets
    January 11, 2011 | Zia Daniell Wigder

    China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

  • Report Global Consumers' Online Shopping Behaviors

    A Technographics® Global Snapshot Document
    January 4, 2011 | Tamara Barber

    Across the globe, online shopping behaviors vary both by country and by the product category the consumer is looking to purchase. eCommerce channels should account for these two variables in order...

  • Report How Consumers Around The World Use The Internet To Buy Products

    A Technographics® Global Overview: Online Retail 2009
    August 13, 2010 | Olesia Klevchuk

    The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian...

  • Report Tactics To Attract Recession-Weary Online Buyers Around The Globe

    September 4, 2009 | Zia Daniell Wigder

    Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before...

  • Report Poor Word Of Mouth Is Top eRetail Barrier In China

    However, Heavy Social Media Use Spells Opportunity For Online Retailers
    August 13, 2008 | Dia Ganguly

    Chinese consumers are more likely than consumers in more developed markets in Asia to rely on others for advice before purchasing something. Consequently, bad word of mouth is an important reason...

  • Report Technographics® Insight: 2008 Global Online Shopping Patterns

    August 8, 2008 | Valerie Batut

    This Technographics Insight takes a look at the online shopping behaviors in Asia, Europe, and the US. It also compares the profile of online shoppers in these regions.

  • Report Global Online Shopping Patterns

    June 26, 2007 | Reineke Reitsma

    Take a quick look at the online shopping behaviors in Asia, Europe, and the US. Discover which countries are the most active in online shopping, and which products are the most popular.

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