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The B2B Marketing Playbook For 2021
A Guide To Surviving And Thriving In The B2B Marketing Renaissance
Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...
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Meet The Channel Partner Darlings: Cisco And IBM
May 31, 2013
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Think Cisco When You Think Profitability
May 31, 2013
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Report Metrics That Matter For B2B Marketers
Focus On Measuring Business Outcomes, Not Program Outputs
November 16, 2017 | Allison SnowB2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps marketers...
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Report Seller Insight Study: Sales Professionals' Perspectives On Building A Business Case
June 11, 2012 | Scott Santucci, Brian LambertKnowing ROI metrics is important to build a strong business case. However, knowing how to apply them is even more so. Forrester surveyed 180 technology sales representatives who sell to...
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Report How To Assess The Impact Of Social Media In B2B Tech Marketing
February 23, 2010 | Laura RamosAs business-to-business (B2B) marketers experiment more with social media like blogs, Facebook, LinkedIn, Twitter, and YouTube, they worry if venturing into uncharted social waters will pay off in...
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Report Vendors Should Push SMBs To Financially Justify Their IT Investments
January 12, 2007 | Michael SpeyerFinancially justifying IT projects has long been a way of life for enterprise IT shops. But small and medium-size businesses (SMBs), especially the latter (100 to 999 employees), use this tool as...
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