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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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ForecastView US CPG Digital Marketing Forecast, 2020 To 2025
August 6, 2020
Search Results
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Report Consumer Goods Companies Spend More On Digital Marketing
The COVID-19 Pandemic Hastens Trends That Were Already In Motion
For CPG marketers, the COVID-19 pandemic and its associated shelter-at-home restrictions created both a burst of product demand and unexpected media behavior. The result is that digital spend by...