Search Results

• Report Forrester Data: Search Marketing Forecast, 2017 To 2022 (US)

  ForecastView Document

  January 3, 2018 | Brandon Verblow

  With half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with demand for paid ads via...

• Report Forrester Data: Digital Marketing Tracker, Q3 2017

  ForecastView Document

  December 11, 2017 | Brandon Verblow

  Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

• Report The Future Of Messaging Apps

  With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

  September 19, 2016 | Thomas Husson, Xiaofeng Wang, James McQuivey, PhD

  With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

• Report Benchmark Your Social Marketing Efforts

  February 17, 2016 | Erna Alfred Liousas

  This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report...

• Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (US)

  ForecastView Spreadsheet

  February 2, 2015 | Vikram Sehgal

  US mobile app downloads represented 17% of the global total in 2014, and revenue from US app downloads and in-app purchases accounted for 20% of all worldwide spending, at $6 billion. As the...

• Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global), Q4 2014 Update

  ForecastView Spreadsheet Q4 2014 Update

  December 19, 2014 | Michael O'Grady

  Tablet sales growth increased by just 13.2% in 2014, almost four times less than the growth seen in 2013. Despite this slowdown in tablet sales, the worldwide tablet installed base saw 42% growth...

• Report The State Of Mobile Technology For Marketers, 2014

  October 23, 2014 | Thomas Husson

  Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report The Worldwide Tablet Forecast

  A ForecastView Report

  June 13, 2013 | Michael O'Grady, Vikram Sehgal

  Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

• Report Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

  ForecastView Spreadsheet

  February 13, 2013 | Susan Wu

  Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

• Report Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

  ForecastView Spreadsheet

  February 11, 2013 | Susan Wu

  Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

• Report Fitness Wearables — Many Products, Few Customers

  Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

  January 28, 2013 | Sarah Rotman Epps

  Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

• Report Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

  ForecastView Spreadsheet

  January 16, 2013 | Michael O'Grady

  Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

• Report The Tablet-TV Connection

  April 11, 2012 | Sarah Rotman Epps

  Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

• Report US Consumer Tablet Forecast Update, 2011 To 2016

  Low-Cost Disruptors Expand Tablets' Addressable Market

  March 6, 2012 | Sarah Rotman Epps

  With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

• Report Microsoft's Shrinking Window For Tablets

  Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

  November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

  Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Report Amazon Will Be Apple's Top Competitor In Tablets

  Tablet Product Strategists Should View Amazon As Their New "Frenemy"

  August 29, 2011 | Sarah Rotman Epps

  With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at...

• Report Tablets Will Grow As Fast As MP3 Players

  Winning Tablet Product Strategies Will Exploit Both Apps And Browsers

  January 4, 2011 | Sarah Rotman Epps

  Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data...

• Report Fighting Disruptive Product Strategy: A Nokia Case Study

  The N8 Is Not A Sufficient Response To Smartphone Disruptors'

  October 21, 2010 | Ian Fogg

  Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's...

• Report Smartphone Platforms Need A Branding Reset

  US Consumers Have Little Clue About Their Phone's Software

  September 1, 2010 | Charles S. Golvin

  In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Report The Future Of Search Marketing

  And What You Should Do About It

  August 11, 2010 | Shar VanBoskirk

  Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend...

• Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

  July 9, 2010 | Mark Mulligan

  Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

• Report Engage Conversationalists Using The POST Framework

  How To Create Social Media Strategies For Your Conversationalist Customers

  June 16, 2010 | Augie Ray

  With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks — what...

• Report Favorite Online Brands Succeed On Traditional Brand Values

  How Marketers Can Position Their Brands With Online-Friendly Attributes

  November 16, 2009 | David Card

  Google remains consumers' favorite online brand, with Yahoo! and Amazon not far behind. In the minds of their fans, the top online brands exhibit very traditional attributes such as...

• Report Gen Y Points To A Mobile Future For Local Search

  October 13, 2009 | Abe Garon, Sarah Rotman Epps

  Search is a high-stakes business: Forrester estimates that the US search market overall is worth $15 billion in 2009, of which local advertising spend is nearly $4 billion. The companies vying for...