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• Report Forrester Data: Digital Marketing Tracker, Q3 2017

  ForecastView Document

  December 11, 2017 | Brandon Verblow

  Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

• Report The Future Of Mobile Wallets Lies Beyond Payments

  Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

  February 9, 2015 | Thomas Husson

  Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as...

• Report The State Of Mobile Technology For Marketers, 2014

  October 23, 2014 | Thomas Husson

  Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report How B2B Marketers Use Social Now

  Emerging Trends In B2B Social Marketing For 2013

  May 13, 2013 | Zachary Reiss-Davis

  Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

• Report Why Google TV Is Bigger Than You Think

  How TV Will Finally Become Interactive, At Scale

  June 7, 2010 | James McQuivey, PhD

  Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and...