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  • Report TV's Currency Conversion

    Marketers Need To Prepare For More Complex TV Buying In The US
    March 2, 2011 | David M. Cooperstein

    Since the birth of TiVo in 1997, set-top-box data has been discussed as a more accurate alternative to Nielsen data for buying commercial slots in linear TV. But advertisers remain comfortable with...

  • Report TV Advertising Budgets Are Under Siege

    February 8, 2010 | David M. Cooperstein

    Forrester and the Association of National Advertisers (ANA) surveyed 104 US advertisers representing nearly $14 billion in measured media budgets. More than half of them — 62% — told us that TV...

  • Report Choosing The Right Media Mix: North America

    From Creating Awareness To The Act Of Purchase
    January 16, 2009 | Lisa Bradner, Kim Le Quoc

    Media planning is ever more complex and dynamic. Americans use many different media — from TV to blogs — and their usage changes every year. Some media help drive brand awareness, and some drive...

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