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  • Report (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

    October 18, 2016 | Nick Barber

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

  • Report Do Smartphone Owners Use The App, The Mobile Site, Or Both?

    A Forrester Data Snapshot
    June 15, 2016 | Nicole Dvorak, Kyle Steinhouse

    Apps and mobile websites serve both distinct and overlapping needs, sometimes for the same customer. By looking at consumers’ passively collected behavior on smartphones, we found that for some...

  • Report What Different Investor Segments Really Want

    Understanding US Investor Segments Through The Media They Consume
    March 19, 2015 | Bill Doyle

    Forrester segments investors based on two dimensions: investable assets and self-directedness. The combination yields nine discrete investor segments. Among other distinct characteristics, the...

  • Report A Systematic Approach To Mobile Strategy

    May 10, 2012 | Julie Ask, Charles S. Golvin

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

  • Report Why The EU ePrivacy Law Will Not Kill eCommerce

    Privacy Laws Force Rich Dialogue With Customers
    January 27, 2012 | Martin Gill

    In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some...

  • Report Understanding Online Shopper Behaviors, US 2011

    A Technographics® Data Essentials Document
    May 17, 2011 | Jacqueline Anderson

    Sales through online retail channels continue to grow, up almost $21 billion from last year alone. In order to fuel this projected growth, it is important to recognize where these growth...

  • Report Mobile Is Not Just Another Channel

    How eBusiness Executives Can Create Unique Offerings For Portable Devices
    February 25, 2011 | Julie Ask

    eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it...

  • Report Trends 2011: Video Enters Travel eBusiness Prime Time

    February 15, 2011 | Henry H. Harteveldt

    Forrester expects that the use of video content on travel websites will emerge as a significant trend in travel eBusiness in 2011. Why? For one thing, more than one in five US online leisure...

  • Report How eBusiness Can Court Multichannel Catalog And TV Shoppers

    January 27, 2011 | Sucharita Kodali

    Retailers want to engage multichannel shoppers — that much they know. But who these shoppers are and how retailers go about courting them are entirely different stories. Below is a profile of the...

  • Report Pleasing Online Travel's Technology Pessimists Can Lead To Greater eBusiness Success

    September 28, 2010 | Henry H. Harteveldt

    Forty-four million US online leisure travelers do not see a role for technology in their lives. These travel technology pessimists use technology, including the Web, because they have to, not...

  • Report How To Reach US Investor Segments

    The Media That Each Of Our Nine Investor Segments Consumes
    September 20, 2010 | Bill Doyle

    Forrester combines two dimensions that meaningfully distinguish individual investors — investable assets and self-directedness — to create nine discrete investor segments. Among other distinct...

  • Report Technographics® Survey Highlights: US Gamer Types And Their Activities

    North American Technographics® PC And Gaming Online Survey, Q4 2009 (US)
    February 16, 2010 | Olesia Klevchuk

    This highlight deck summarizes the key findings related to gaming from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2009 (US). This is the first survey highlight in a...

  • Report Using Digital Channels To Create Breakthrough Multichannel Relationships

    How eBusiness Executives Can Adapt To Changing Consumer Behavior
    February 5, 2010 | Henry H. Harteveldt

    Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods —...

  • Report Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

    November 5, 2009 | Patti Freeman Evans

    Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their...

  • Report Poor Content Could Cost Travel eBusiness Money

    Hotels Are Particularly Vulnerable Due To Inadequate Online Content
    September 8, 2009 | Henry H. Harteveldt, Elizabeth Stark

    Online travel content is in true need of a makeover. What written and visual content there is on travel sites — in particular, hotel supplier Web sites — is generic, poorly organized, and...

  • Report Success In Mobile Commerce Means Asking The Right Questions Now

    July 16, 2009 | Sucharita Kodali

    Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy space....

  • Report Case Study: The Weather Channel Pushes Mobile As A Developed Media Outlet

    A Mobile POST Case Study
    July 13, 2009 | Julie Ask, Seth Fowler

    US media company The Weather Channel has a mobile strategy that is based on an understanding of the cell phone as an additional media channel that can reach its audience. Mobile complements its...

  • Report Using Channel Satisfaction Data To Build The Business Case For eBusiness

    May 26, 2009 | Carrie Johnson, Elizabeth Davis

    Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

  • Report Market Overview: Digital eCommerce Solutions

    The Landscape Of Digital eCommerce Solutions Continues To Evolve
    May 5, 2009 | Brian K. Walker

    Digital products have become a ubiquitous part of the modern lifestyle as consumers buy and download software and digital media of all types to consume — on their PCs, mobile phones, handheld...

  • Report Is Hyperlocal Hype Or Happening?

    What US Online Consumers Want From "Local" Media
    January 27, 2009 | Sarah Rotman Epps, Elizabeth Stark

    Will going "hyperlocal"— serving the information needs of local neighborhoods or communities —offer a viable future for media companies online? That's a question many seek to answer as local TV and...

  • Report Fidelity Becomes An Online Financial Content Publisher

    Personal Finance News And Commentary Dominate Redesigned Home Page
    December 31, 2008 | Bill Doyle

    Fidelity Investments is launching a new home page more akin to Yahoo! Finance or SmartMoney.com than to any other financial services firm's home page. Fidelity.com will feature hundreds of news...

  • Report US B2C Online Paid Content: Five-Year Forecast

    Experiential Games Have Currency, But TV And News Want To Be Free
    December 3, 2008 | Mark Best, Sarah Rotman Epps

    Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

  • Report Print Magazine And Newspaper Subscribers Plan Cutbacks In The Year Ahead

    Consumer Publications Will Suffer More Than Business Publications
    December 2, 2008 | Sarah Rotman Epps

    The economic downturn is causing consumers to cut back even on small expenditures like print magazine and newspaper subscriptions. Forrester's data suggests that magazines will feel the pain more...

  • Report How Social Media Disrupts Online Classifieds

    Employment Classifieds Illustrate The Industry's New Paradigm
    November 3, 2008 | Sarah Rotman Epps

    Classifieds have already been through a radical transformation from print to digital, and now the industry is experiencing further disruption from social applications like ratings and reviews,...

  • Report What US Online Consumers Want From News Web Sites

    October 23, 2008 | Sarah Rotman Epps, Elizabeth Stark

    Local and national TV stations, newspapers, and radio stations still have core audiences for local and national news, sports, and entertainment, but they've failed to fully transport those...

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