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  • Report US Interactive Marketing Forecast By Industry, 2011 To 2016

    November 15, 2011 | Shar VanBoskirk

    Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend...

  • Report US Interactive Marketing Forecast, 2011 To 2016

    Spend Will Near $77 Billion As Interactive Gains Legitimacy In The Mix
    August 24, 2011 | Shar VanBoskirk

    By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social...

  • Report Interactive Marketing Channels To Watch In 2010

    October 5, 2010 | Shar VanBoskirk

    Display media, email, and search are still the most well-adopted interactive tactics. But this year's interactive marketing channel adoption study finds interactive marketers more willing than last...

  • Report Privacy Matters For Online Advertisers

    Behavioral Marketers Should Prepare To Self-Regulate Data Practices
    September 21, 2010 | Shar VanBoskirk

    Concern over consumer privacy has marketers, associations, government officials, and even technology vendors hustling to find ways to manage online data so that it is comfortable to consumers and...

  • Report US Interactive Marketing Forecast By Industry, 2009 To 2014

    November 11, 2009 | Shar VanBoskirk

    Although interactive marketing is poised to grow at a 17% compound annual growth rate (CAGR) overall, not all industries will match this pace. Retail and financial services will own the largest...

  • Report Interactive Marketing Channels To Watch In 2009

    The Recession Inhibits Firms From Trialing Emerging Channels
    June 4, 2009 | Shar VanBoskirk

    Because of the recession, this year marketers decline their use of brand-oriented display media and are particularly shy to adopt emerging channels like online video and mobile marketing. Instead,...

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