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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The New Messaging Mandate

    Introducing Customer-Focused Integrated Messaging
    August 8, 2012 | Shar VanBoskirk

    This report lays out Forrester's vision of email marketing for interactive marketers: Integrate email into a multichannel conversation that includes a number of non-email communication vehicles....

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