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• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

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  April 9, 2018 | Susan Wu

  While retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue...

• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (EU-7), Q3 2017 Update

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  September 6, 2017 | Satish Meena

  This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) provides smartphone and tablet online sales by country and category for both...

• Report Forrester Data: Mobile, Smartphone, And Tablet Forecast, 2017 To 2022 (Global)

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  July 17, 2017 | Satish Meena

  We expect the number of global smartphone subscribers to reach 3.8 billion by 2022, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 66% by 2022. This is up from...

• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (US)

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  October 7, 2016 | Susan Wu

  2015 was a pivotal year for mobile commerce in the US. Smartphones are clearly driving the growth, while tablets are stagnating. Roughly 85% of the American online population owns a smartphone, and...

• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7)

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  July 19, 2016 | Michael O'Grady

  This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and the UK) provides smartphone and tablet online sales by country and category for...

• Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (Western Europe)

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  July 5, 2016 | Satish Meena

  Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

• Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

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  July 5, 2016 | Satish Meena

  Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed...

• Report Forrester Data Mobile, Smartphone, And Tablet Forecast 2016 To 2021 (Global)

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  June 28, 2016 | Satish Meena, Michael O'Grady

  The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2021, we expect over 88% of total mobile handset subscribers to use smartphones as their primary phones. The...

• Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

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  December 23, 2015 | Satish Meena

  Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

• Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Western Europe)

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  December 23, 2015 | Satish Meena

  Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

• Report Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global)

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  September 24, 2015 | Satish Meena

  The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2020, we expect over 85% of total mobile handset subscribers to use smartphones as primary phones. With the...

• Report Forrester Research World Mobile Application Spending Forecast, 2015 To 2020 (Global)

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  June 18, 2015 | Satish Meena

  We expect over 226 billion apps to be downloaded in 2015, and this number will grow at five-year compound annual growth rate (CAGR) of 14.2%. China accounts for more than 50% of these downloads....

• Report Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (US)

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  April 20, 2015 | Susan Wu

  The promise of mobile commerce was finally realized in 2013. Since then, retailers have intensified their investments and presence within the mobile space. As companies continue to refine their...

• Report Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (EU-7)

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  March 27, 2015 | Michael O'Grady

  This forecast details mobile and tablet commerce sales, sales growth, and online market share from 2015 to 2020 for retail and travel across the UK, Germany, France, Italy, Spain, the Netherlands,...

• Report Cheap Smartphones Are Driving Worldwide Mobile Adoption

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  March 17, 2015 | Satish Meena

  Forrester recently published a global mobile and smartphone forecast that highlighted the growing penetration of smartphones, especially in China and India. This increasing penetration affects...

• Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (US)

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  February 2, 2015 | Vikram Sehgal

  US mobile app downloads represented 17% of the global total in 2014, and revenue from US app downloads and in-app purchases accounted for 20% of all worldwide spending, at $6 billion. As the...

• Report The Impact Of Mobile Devices On US Retail

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  January 5, 2015 | Susan Wu

  Mobile devices, both smartphones and tablets, have changed the way consumers shop. This slide deck, originally presented at Forrester's Forum For eBusiness And Channel Strategy Professionals in...

• Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global), Q4 2014 Update

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  December 19, 2014 | Michael O'Grady

  Tablet sales growth increased by just 13.2% in 2014, almost four times less than the growth seen in 2013. Despite this slowdown in tablet sales, the worldwide tablet installed base saw 42% growth...

• Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

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  October 8, 2014 | Michael O'Grady

  In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As...

• Report Forrester Research Search Engine Marketing Forecast, 2014 To 2019 (US), Q3 2014 Update

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  October 6, 2014 | Susan Wu

  Paid search is the largest interactive marketing category, and its revenues will continue to grow steadily into 2019. However, the underlying mobile and tablet search queries differ from those via...

• Report Forrester Research Mobile And Smartphone Adoption Forecast, 2014 To 2019 (US)

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  August 26, 2014 | Satish Meena

  Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

• Report Forrester Research Mobile And Smartphone Adoption Forecast, 2014 To 2019 (Western Europe)

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  August 26, 2014 | Satish Meena

  Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

• Report Forrester Research Tablet Adoption Forecast, 2013 To 2018 (US)

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  August 20, 2014 | Michael O'Grady

  Part of our global tablet adoption forecast, this forecast details the sales and installed base for tablet devices. It breaks out the installed base of consumer- and business-owned tablets and new...

• Report Forrester Research Tablet Adoption Forecast, 2013 To 2018 (Western Europe)

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  August 20, 2014 | Michael O'Grady

  Part of our global tablet adoption forecast, this forecast details the sales and installed base for tablet devices for 16 Western European countries. It breaks out installed base of consumer- and...

• Report Forrester Research World Mobile And Smartphone Adoption Forecast, 2014 To 2019 (Global)

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  August 8, 2014 | Satish Meena

  The number of global smartphone subscribers is expected to reach 3.5 billion by 2019, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 59% by 2019, up from 28% in...